At a glance
What a atrium or iconic large-format at DXB gives you
Atrium and iconic sites are the largest and most visible placements at DXB, the kind that become part of how passengers remember the terminal. They are booked as campaigns, usually by brands entering the market or marking a major moment, and they need the longest lead time for production and approvals.
Is it right for your campaign?
Best for
- •Market entry and flagship brand launches
- •Campaigns where scale itself is the message
- •Brands that want the most visible single site at DXB
What we check before booking
- •Availability for your dates, which is limited
- •Fabrication, installation and removal for a site of this size
- •The longest approval lead time of any DXB format
Other formats at Dubai (DXB)
The other sites listed at this airport, with their published rates in local currency.
Plan several sitesDXB digital screens, standard zones
Digital screen networkAED 180,000–275,000 per campaign.
DXB premium large-format digital
Premium large-format digitalFrom AED 500,000 per campaign.
DXB static lightbox and wall wrap
Static lightbox or wall wrapFrom AED 30,000 per month.
Digital spectaculars and media walls at other airports
Compare the same kind of site across airports before you choose where to book.
Compare in one quoteLHR large-format digital spectacular
London (LHR), United KingdomLondon (LHR): GBP 15,000–50,000+ / 2 weeks. Open the page to compare the site and size.
DOH Arrivals Transit Iconic Digital
Doha (DOH), QatarDoha (DOH): Quoted per brief for your dates. Open the page to compare the site and size.
JFK wall wrap and spectacular
New York (JFK), United StatesNew York (JFK): USD 50,000–150,000 / 4 weeks. Open the page to compare the site and size.
Questions about this site
How much does atrium or iconic large-format advertising cost at DXB?
The published 2026 benchmark is From AED 1,000,000 per campaign for media. Printing, installation and artwork adaptation are quoted separately, and 5% UAE VAT is added. The confirmed rate depends on the exact site and your dates.
Is the rate guaranteed?
No. It is an indicative published benchmark. We confirm current availability and the rate for your dates before you approve the booking.
How do I book it?
Send us your dates, audience and budget. We check availability at Dubai International Airport (DXB), prepare a costed plan and handle artwork approval and installation.
Who sells advertising at Dubai?
JCDecaux Dicon, to 2028. We deal with the media owner for you, from availability to approval and installation.
How many passengers use Dubai?
95.2M, up 3.1%, a record. Passenger numbers show scale, not guaranteed impressions or sales.
What taxes apply to advertising at Dubai?
Quotes show media cost, production, installation and local taxes as separate lines, so you can see exactly what is taxed.
Can I book more than one site at Dubai?
Yes. Share your brief and we shortlist named sites at Dubai with terminal, zone, size and availability, then price them together in one quote.
Book this site
at DXB.
Availability and a costed plan for DXB atrium and iconic large-format, in AED, usually within 24 hours.



