Zurich in short
How do you advertise at Zurich?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in CHF, production cost and proof of display, so you can approve the campaign line by line.
Zurich passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 32.6 million passengers, +4.5% | Flughafen Zürich AG, Jan 2026 |
Zurich terminals and who you reach
In December 2025, 29.4% of Zurich Airport passengers were transfer traffic.
Dock E
Who you reach: Departing and transfer passengers; 27 wide-body stands, two for A380s
Gate areas A, B and D
Who you reach: Transfer passengers; Transfer Desks in all gate areas
Zurich advertising sites and formats
APG|SGA sells every airside and landside space; digital networks can be booked from one day.
Digital networks (14)
Airport wide234 digital spaces in 14 networks, bookable from one day or programmatically.
MegaPosters
Car parks, THE CIRCLE18 large posters on the multi-storey car parks.
BigPosters
Airport wide177 large-format poster spaces.
Jet bridges
Gate to aircraftLarge-area branding on three jet bridges.
Check-in 2 ePanel AdWalk
Check-in 2Portrait digital ePanel screens in the check-in hall.
Luggage trolley branding
Airport wideBranded luggage trolleys, combinable with the digital networks.
Zurich airport advertising cost
Published 2026 benchmarks at Zurich run from CHF 2,500 to CHF 50,000, depending on format and period.
Indicative CHF benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Zurich (ZRH) |
|---|---|
| Digital screens, ePanels and eBoards | CHF 5,000–15,000 / week |
| Airport TV and video wall | CHF 8,000–20,000 / week |
| Large-format billboard and BigPoster | CHF 10,000–30,000 / month |
| Lightbox and standard poster | CHF 2,500–8,000 / month |
| Experiential activation and pop-up | CHF 15,000–50,000 / campaign |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in CHF, production and installation, and 8.1% MWST
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Zurich airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Zurich reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 8.1% MWST sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Zurich with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in CHF, production, installation and 8.1% MWST, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planFrankfurt (FRA)
GermanyCompare terminals, formats and rates at Frankfurt (FRA), with 29 ad site formats listed.
Lisbon (LIS)
PortugalCompare terminals, formats and rates at Lisbon (LIS), with 11 ad site formats listed.
Athens (ATH)
GreeceCompare terminals, formats and rates at Athens (ATH), with 9 ad site formats listed.
Ad sites at Zurich (ZRH)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Zurich: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Zurich?
APG|SGA sells advertising at Zurich (Exclusive marketing partner since 2020; renewed from 1 January 2027 until at least the end of 2033).
How much does it cost to advertise at Zurich?
Published CHF benchmarks include Digital screens, ePanels and eBoards CHF 5,000–15,000 / week, Airport TV and video wall CHF 8,000–20,000 / week and Large-format billboard and BigPoster CHF 10,000–30,000 / month. These are media only, and production and 8.1% MWST are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Zurich airport advertising?
Yes. 8.1% MWST is added to the quoted amount.
How many passengers use Zurich?
Zurich handled 32.6 million passengers in 2025 (+4.5%), according to Flughafen Zürich AG, Jan 2026.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Zurich quote
in 24 hours.
Sites, availability and a costed plan in CHF.