London in short
How do you advertise at London Heathrow?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in GBP, production cost and proof of display, so you can approve the campaign line by line.
London Heathrow passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 84.5 million passengers, +0.7% | Heathrow, Jan 2026 |
| Market: EU | 28.4 million (+1.1%) | Heathrow, Jan 2026 |
| Market: North America | 20.6 million (-0.3%) | Heathrow, Jan 2026 |
| Market: Asia/Pacific | 11.0 million (+2.6%) | Heathrow, Jan 2026 |
| Market: Middle East | 8.8 million (+2.8%) | Heathrow, Jan 2026 |
| Market: Non-EU Europe | 5.6 million (-1.7%) | Heathrow, Jan 2026 |
London terminals and who you reach
The EU is Heathrow's largest market: 28.4 million passengers in 2025.
Terminal 3
- •Airlines: Virgin Atlantic and over 20 other airlines
- •Who you reach: Virgin Atlantic hub passengers, as described by Heathrow
Terminal 5
- •Airlines: British Airways main hub
- •Who you reach: Departing and transferring passengers at the T5 Towers
London advertising sites and formats
JCDecaux runs the Heathrow media estate, over 680 digital screens, from 1 January 2027 for 8 years.
T5 Towers
Terminal 5Seven screens, each 14m by 7m, five landside and two airside.
The Heathrow Gateway
Terminals 2 and 3Two HD LED screens over 7m high and 4m wide.
T2 Motion
Terminal 2 securityLandscape HD screens, 6.9m by 1.7m, in the security search area.
Heathrow DAPs
All terminalsPortrait 40 to 57 inch HD screens, landside and airside departures.
Heathrow GrandView
Outside Terminal 2Portrait digital screens outside Terminal 2.
T5 Immersion
Terminal 5Walkway installation to the First Class Lounge.
Heathrow airport advertising cost
Published 2026 benchmarks at Heathrow run from GBP 1,500 to GBP 150,000+, depending on format and period.
Indicative GBP benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | London Heathrow (LHR) |
|---|---|
| Digital six-sheet and pillar | GBP 2,000–6,000 / 2 weeks |
| Large-format digital spectacular | GBP 15,000–50,000+ / 2 weeks |
| Static backlit lightbox | GBP 1,500–5,000 / 2 weeks |
| Baggage-reclaim billboard | GBP 3,000–10,000 / 2 weeks |
| Full terminal domination | GBP 50,000–150,000+ / 2 weeks |
| Heathrow Express and rail-link network | GBP 5,000–12,000 / 2 weeks |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in GBP, production and installation, and 20% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect London Heathrow airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at London Heathrow reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 20% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at London Heathrow with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in GBP, production, installation and 20% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Published media facts at Heathrow
What the media owner and trade press have published. Dates are the dates of the sources, and older specs should be confirmed before you book.
| Item | Published detail | Source |
|---|---|---|
| Media owner | JCDecaux holds the Heathrow advertising contract. A new eight-year term runs from 1 January 2027. | Moodie Davitt Report, 30 June 2026 |
| Digital estate | JCDecaux describes over 680 digital screens at Heathrow. | Moodie Davitt Report, 30 June 2026 |
| Towers@T5 | Seven digital LED displays in Terminal 5, each 14 m wide by 7 m high: five landside and two airside. | Heathrow media centre, 29 April 2015 (confirm current) |
| Motion Showcase, T3 baggage reclaim | Two full-motion digital screens, 6.9 m by 2.3 m each. | Moodie Davitt Report, 6 January 2017 (confirm current) |
| Golden Gateway | A 6 m high digital totem at the entrance to the First Wing. | Moodie Davitt Report, 27 July 2017 (confirm current) |
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planLondon Gatwick (LGW)
United KingdomCompare terminals, formats and rates at London Gatwick (LGW), with 6 ad site formats listed.
London Stansted (STN)
United KingdomCompare terminals, formats and rates at London Stansted (STN).
Manchester (MAN)
United KingdomCompare terminals, formats and rates at Manchester (MAN), with 5 ad site formats listed.
Ad sites at London (LHR)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at London Heathrow: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at London Heathrow?
JCDecaux sells advertising at London Heathrow.
How much does it cost to advertise at London Heathrow?
Published GBP benchmarks include Digital six-sheet and pillar GBP 2,000–6,000 / 2 weeks, Large-format digital spectacular GBP 15,000–50,000+ / 2 weeks and Static backlit lightbox GBP 1,500–5,000 / 2 weeks. These are media only, and production and 20% VAT are extra. Your quote uses current pricing for your sites and dates.
Which Heathrow terminal reaches British Airways passengers?
Terminal 5, the British Airways main hub. It reaches departing and transferring passengers, including at the T5 Towers.
How many passengers use London Heathrow?
London Heathrow handled 84.5 million passengers in 2025 (+0.7%), according to Heathrow, Jan 2026.
Which Heathrow terminal reaches Virgin Atlantic passengers?
Terminal 3, the Virgin Atlantic hub, which Heathrow describes as also serving over 20 other airlines.
Get your Heathrow quote
in 24 hours.
Sites, availability and a costed plan in GBP.