Hamburg in short
How do you advertise at Hamburg?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in EUR, production cost and proof of display, so you can approve the campaign line by line.
Hamburg passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 14.8 million passengers, about flat on 2024 | Hamburg Airport, Jan 2026 |
Hamburg terminals and who you reach
Terminals 1 and 2 are joined by the Airport Plaza and one security checkpoint.
Terminal 1
Who you reach: Check-in hall, Pier North and Airport Plaza
Terminal 2
Who you reach: Check-in hall and Pier South
Hamburg advertising sites and formats
Media Frankfurt sells the digital boards; the airport sells banners and pier formats itself.
Digital Prime Boards
Terminal areas11 large-format digital boards, sold by Media Frankfurt.
Digital Prime Boards Departure View
Terminal 1Eight digital faces aimed at departing passengers.
Digital Welcome Network
Baggage reclaim38 digital screens in the baggage reclaim area.
Mobile Sky-Banner
Check-in hallsSets of three large banners under the roof of each departure hall, the middle one rotating.
SkyWalk
Pier NorthA double-sided 9.4 x 2.4 m advertising structure across the pier near gate C08.
Banner XXL
Pier SouthFive large indoor banners facing the runway glass front, about 200 sq m in total.
Hamburg airport advertising cost
Published rates at Hamburg start from EUR 4,900 / campaign, depending on format and period.
Rates as published by the airport, in EUR, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Hamburg (HAM) |
|---|---|
| Digital Prime Boards | EUR 18,400 / campaign |
| Digital Welcome Network | EUR 4,900 / campaign |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in EUR, production and installation, and 19% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Hamburg airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Hamburg reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 19% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Hamburg with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in EUR, production, installation and 19% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planFrankfurt (FRA)
GermanyCompare terminals, formats and rates at Frankfurt (FRA), with 29 ad site formats listed.
Munich (MUC)
GermanyCompare terminals, formats and rates at Munich (MUC), with 8 ad site formats listed.
Hannover (HAJ)
GermanyCompare terminals, formats and rates at Hannover (HAJ), with 6 ad site formats listed.
Ad sites at Hamburg (HAM)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Hamburg: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Hamburg?
Hamburg Airport (in-house, media kit 2026); Media Frankfurt GmbH sells digital inventory sells advertising at Hamburg. The airport is operated by Flughafen Hamburg GmbH.
How much does it cost to advertise at Hamburg?
Published EUR benchmarks include digital prime boards EUR 18,400 / campaign and digital welcome network EUR 4,900 / campaign. These are media only, and production and 19% VAT are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Hamburg airport advertising?
Yes. 19% VAT is added to the quoted amount.
How many passengers use Hamburg?
Hamburg handled 14.8 million passengers in 2025, about flat on 2024, according to Hamburg Airport, Jan 2026.
What are the artwork and content rules at Hamburg?
Comparative advertising is regulated by section 6 UWG: it is unfair if it compares goods not meeting the same need, is not based on verifiable typical features or price, risks confusion, exploits a competitor's mark reputation, disparages a competitor, or presents a product as an imitation.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Hamburg quote
in 24 hours.
Sites, availability and a costed plan in EUR.