Chilean airports at a glance
What to know about rates and tax before you plan a campaign.
How do you plan airport advertising in Chile?
Decide which airports and terminals matter to your brand, who you need to reach, the campaign objective, dates, preferred formats and budget. Then compare named advertising sites by terminal, passenger zone, share of display, artwork rules, local charges and the proof the media owner provides after the campaign.
Chilean airports by audience
Start with the airport and terminal closest to your customer journey. The final shortlist is built from current passenger information and confirmed inventory.
| Goal | Airport examples | Planning use |
|---|---|---|
| International travellers | International Terminal | Premium, finance, technology, tourism and luxury brands |
| Domestic travellers | National Terminal (T1) | Retail, FMCG, telecoms and consumer brands reaching Chilean travellers |
| Business travellers | Departures areas in both terminals | B2B, professional services, banking and corporate brands |
Airport advertising formats at Santiago
6 formats are published at Santiago, each with its rate in USD.
Backlit diorama and tension fabric
- •USD 2,500–6,000 / 4 weeks
- •Backlit dioramas and tension-fabric sites, the lowest published entry point at Santiago.
Digital screen, standard
- •USD 5,000–15,000 / 4 weeks
- •Standard digital screens in the terminal, booked by the four-week flight.
Digital spectacular
- •USD 15,000–25,000+ / 4 weeks
- •Large digital spectaculars, the top tier of digital at Santiago.
Baggage claim and arrivals package
- •USD 8,000–20,000 / 4 weeks
- •A package across baggage claim and arrivals, seen by every arriving passenger.
Lounge and large-format wrap
- •USD 15,000–40,000 / 4 weeks
- •Lounge placements and large-format wraps, booked by the four-week flight.
Terminal domination and synced network
- •From USD 50,000 / 4 weeks
- •A synced network and terminal domination, quoted per four-week flight.
Airports we cover
Santiago International, Chile’s main international gateway.
Airport advertising cost in Chile
Published 2026 benchmarks at Santiago run from USD 2,500 to USD 50,000+, depending on format and period.
Indicative USD benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Santiago International (SCL) |
|---|---|
| Backlit diorama and tension fabric | USD 2,500–6,000 / 4 weeks |
| Digital screen, standard | USD 5,000–15,000 / 4 weeks |
| Digital spectacular | USD 15,000–25,000+ / 4 weeks |
| Baggage claim and arrivals package | USD 8,000–20,000 / 4 weeks |
| Lounge and large-format wrap | USD 15,000–40,000 / 4 weeks |
| Terminal domination and synced network | From USD 50,000 / 4 weeks |
Airport advertising cost comparison
Every Chilean quote names the airport, terminal, zone, format and price basis in USD, so options can be compared before sign-off.
| Goal | Charging basis | What changes the figure |
|---|---|---|
| Digital screen network | Quoted per network, period and share of display | Number of screens, terminal, loop share and campaign length |
| Backlit or static site | Quoted per site and booking period | Airport, terminal, zone, size and duration |
| Large-format wrap or landmark | Quoted per site or campaign package | Size, location, exclusivity and approval time |
| Printing and installation | Quoted as a production service | Material, dimensions, installation, removal and approvals |
| Sponsorship or domination | Quoted as a package | Included media, duration, exclusivity and production |
| IVA | 19% on the quoted amount | Shown as a separate line on the quotation |
Why Chilean airport advertising prices vary
The airport and terminal
Each terminal at Santiago International Airport Arturo Merino Benitez differs in passenger volume, airline mix and advertising inventory, so a site is worth what it does for your audience and objective, not just the passenger count.
The zone and share of display
In Chile, departures, gates, arrivals and baggage claim reach passengers at different moments, and a dedicated site is priced differently from a digital loop shared with other advertisers.
The campaign period and format
School holidays, public holidays and major events affect demand and availability. Wraps, sponsorships and activations also carry their own production and approval requirements.
Production and installation
Artwork adaptation, printing, installation and removal add to the media rate, and 19% IVA goes on top. Your quote itemises every line.
Chilean airport advertising, airport by airport
Each airport has its own rate basis and media owner. This is the short version.
Request a media plan for ChileSantiago International Airport Arturo Merino Benitez airport advertising
SCLRates for this airport are in the table above and confirmed against your dates.
Who advertises at Chilean airports
Travel and tourism
Hotels, airlines, tour operators and destination boards reach travellers while they are choosing where to stay and what to do.
Property and finance
Developers, banks and wealth managers reach business and international audiences in the calm moments of a journey.
Retail and luxury
Brands with a point of sale at or near the airport turn passenger dwell time into footfall.
Telecom and technology
Digital screens suit app installs, plan launches and product announcements that change quickly.
Automotive
Large-format and premium sites carry model launches to an affluent, mobile audience.
Government and events
Trade fairs, tourism campaigns and public information reach international visitors on arrival.
How a Chilean airport advertising campaign is booked
Five steps from brief to campaign record.
Start the briefDefine the airport coverage
Step 1Choose the airports and terminals to reach in Chile, as one Chile plan or separate airport proposals.
Review the site and rate plan
Step 2We shortlist sites at Santiago International Airport Arturo Merino Benitez and compare locations, formats and current quotations in USD, each with its zone, period and price basis.
Confirm artwork for each site
Step 3Each design is checked against site dimensions, file specifications and content rules. Different formats get their own versions, not one design resized.
Confirm the booking
Step 4You approve the schedule, terms, production and dates. The booking is confirmed once inventory and approvals are secured.
Reconcile site by site
Step 5Each booking is checked against the approved plan, with installation photographs, playback reports or another agreed record.
Why airport advertising works in Chile
Passenger numbers show market scale, not guaranteed impressions or sales.
Access to international travellers
Santiago International Airport Arturo Merino Benitez connects Chile with international and regional routes, so a brand can reach travellers in a defined place during their journey.
Visibility at every stage of the journey
Check-in, security, gates, arrivals and baggage claim are separate moments. A campaign can own one zone or carry one message across several.
Coordinated planning across airports
One brief and one artwork process can cover the airport in Chile, with inventory and approvals confirmed site by site.
Airport ad sites in Chile
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Chile airport advertising: your questions answered
Airports, costs, artwork and timelines.
Which airports can I advertise at in Chile?
Santiago International Airport Arturo Merino Benitez (SCL). Media ownership and available inventory vary by airport and are confirmed for your dates.
How much does airport advertising cost in Chile?
Published 2026 benchmarks run from USD 2,500 for backlit diorama and tension fabric up to USD 50,000+ for terminal domination and synced network. Printing, installation and 19% IVA are added separately.
Who sells advertising at Chile airports?
It varies by airport. We confirm the current media owner and its availability for your dates before proposing any booking.
Is IVA charged on airport advertising in Chile?
Yes. 19% IVA is added to the quoted media and production amounts and shown as its own line on the quotation.
Can a campaign target one airport or terminal?
Yes. In Chile you can book one airport such as Santiago International Airport Arturo Merino Benitez, a single terminal, or one passenger zone such as arrivals or departures, based on your audience, objective and budget.
What artwork information is needed before booking?
Share the preferred formats, key visual, offer, brand guidelines and any language versions. If finished artwork exists, send its dimensions and file formats so it can be checked against the selected sites.
Do peak seasons affect airport advertising?
Yes. Holidays and major events affect demand, availability and the sites open for booking. Confirm your dates early so the plan uses current inventory and quotes.
What does a Chilean airport advertising quote include?
Depending on the booking: media rental, display period, printing, installation, artwork adaptation, package inclusions and 19% IVA, itemised line by line.
How long does it take to book airport advertising in Chile?
Timing depends on inventory, media owner approval, production and installation. The launch date is set once those deadlines are checked for your sites.
What proof of display do I get?
Depending on the format and media owner: installation photographs, digital playback reports or another agreed record. We confirm which one before you approve the booking.
Plan your Chilean airport
advertising campaign.
Share your target airports, audience, dates and budget to get a shortlist of available sites and current quotations in USD.