Madrid in short
How do you advertise at Adolfo Suarez Madrid-Barajas?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in EUR, production cost and proof of display, so you can approve the campaign line by line.
Adolfo Suarez Madrid-Barajas passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 68,179,054 passengers, +3% | Aena, Jan 2026 |
Madrid terminals and who you reach
Madrid-Barajas handled 68,179,054 passengers in 2025, up 3%.
Terminal 4
- •Airlines: Iberia, Vueling, Emirates, Qatar Airways
- •Who you reach: Linked to the T4S satellite by an automated people mover
Terminal 1
- •Airlines: Ryanair, easyJet, Air Europa
- •Who you reach: Low-cost and leisure passengers; T1 to T3 are linked on foot
Terminal 2
- •Airlines: Lufthansa, Air France, Air Europa
- •Who you reach: European network carriers; reachable on foot from T1 and T3
Madrid advertising sites and formats
Exterior Plus sells Madrid digital screens directly or programmatically.
4K Digital Six-Sheets
All terminals4K digital screens of 85 and 75 inches.
Large-Format LED
TerminalsLarge LED screens as iconic digital formats.
Programmatic Airport DOOH
T1 to T4Over 350 premium screens at Madrid and Barcelona, bought by data.
Ambient Marketing
TerminalsSpecial actions and brand experiences.
Madrid-Barajas airport advertising cost
Published 2026 benchmarks at Madrid-Barajas run from EUR 5,000 to EUR 80,000+, depending on format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Madrid-Barajas (MAD) |
|---|---|
| Digital spectacular, T4 arrivals | EUR 25,000–60,000 / 2 weeks |
| 4K digital totem network | EUR 10,000–30,000 / 2 weeks |
| Backlit lightbox | EUR 5,000–15,000 / 4 weeks |
| Baggage claim domination | EUR 15,000–40,000 / 4 weeks |
| Jet bridge wrap | EUR 8,000–20,000 / 4 weeks |
| Column wraps | EUR 6,000–18,000 / 4 weeks |
| Experiential activation | EUR 20,000–80,000+ / 1 to 2 weeks |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in EUR, production and installation, and 21% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Adolfo Suarez Madrid-Barajas airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Adolfo Suarez Madrid-Barajas reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 21% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Adolfo Suarez Madrid-Barajas with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in EUR, production, installation and 21% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Published media facts at Madrid-Barajas
What Aena and trade press have published. Rates and booking rules are quoted per brief.
| Item | Published detail | Source |
|---|---|---|
| Media operator | Exterior Plus manages advertising at Madrid-Barajas and Barcelona-El Prat for Aena, on a contract of seven years plus two optional extensions. It was still the operator in March 2026. | Reason Why, 8 April 2019; Moodie Davitt Report, 20 March 2026 |
| Terminal 4 LED screens | Four lateral boarding-walkway screens of 16,128 mm by 2,880 mm and two arrivals-hall screens of 16,128 mm by 3,168 mm, about 102 sq m of LED in total. | TRISON case study (undated, confirm current) |
| Programmatic buying | Programmatic buying was launched at Madrid and Barcelona airports in March 2026. | Moodie Davitt Report, 20 March 2026; invidis, 23 March 2026 |
| Next tender | Aena has tendered its airport advertising as a single lot with a 10-year term from June 2028 to 2038, covering more than 1,500 displays across its network. We did not find the result. | Aena, 30 January 2026 |
| Passenger traffic | 68,179,054 passengers in 2025, the highest of any Aena airport. | Aena, 13 January 2026 |
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planBarcelona (BCN)
SpainCompare terminals, formats and rates at Barcelona (BCN).
Málaga (AGP)
SpainCompare terminals, formats and rates at Málaga (AGP).
Frankfurt (FRA)
GermanyCompare terminals, formats and rates at Frankfurt (FRA), with 29 ad site formats listed.
Ad sites at Madrid (MAD)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Adolfo Suarez Madrid-Barajas: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Adolfo Suarez Madrid-Barajas?
Exterior Plus sells advertising at Adolfo Suarez Madrid-Barajas.
How much does it cost to advertise at Adolfo Suarez Madrid-Barajas?
Published EUR benchmarks include Digital spectacular, T4 arrivals EUR 25,000–60,000 / 2 weeks, 4K digital totem network EUR 10,000–30,000 / 2 weeks and Backlit lightbox EUR 5,000–15,000 / 4 weeks. These are media only, and production and 21% VAT are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Adolfo Suarez Madrid-Barajas airport advertising?
Yes. 21% VAT is added to the quoted amount.
How many passengers use Adolfo Suarez Madrid-Barajas?
Adolfo Suarez Madrid-Barajas handled 68,179,054 passengers in 2025 (+3%), according to Aena, Jan 2026.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Madrid-Barajas quote
in 24 hours.
Sites, availability and a costed plan in EUR.