Swiss airports at a glance
Passenger figures from the airport operators, with year and publisher.
How do you plan airport advertising in Switzerland?
Decide which airports and terminals matter to your brand, who you need to reach, the campaign objective, dates, preferred formats and budget. Then compare named advertising sites by terminal, passenger zone, share of display, artwork rules, local charges and the proof the media owner provides after the campaign.
Swiss airports by audience
Start with the airport and terminal closest to your customer journey. The final shortlist is built from current passenger information and confirmed inventory.
| Goal | Airport examples | Planning use |
|---|---|---|
| Long-haul and intercontinental travellers | Dock E and its gates, linked by the Skymetro | Premium, finance, luxury, technology and tourism brands |
| European and business travellers | Gate areas A, B and D | B2B, professional services, banking and corporate brands |
| Transfer passengers | Gate areas A, B, D and E, where Transfer Desks are located | Brand awareness, travel and retail campaigns; transfer passengers were 29.4% of December 2025 traffic |
| Landside visitors and drivers | MegaPosters on the multi-storey car parks and landside zones | Automotive, real estate, consumer and local retail brands |
Airport advertising formats at Zurich
5 formats are published at Zurich, each with its rate in CHF.
Digital screens, ePanels and eBoards
- •CHF 5,000–15,000 / week
- •Digital ePanels and eBoards in the terminal, booked by the week.
Airport TV and video wall
- •CHF 8,000–20,000 / week
- •The airport TV network and video wall, booked by the week.
Large-format billboard and BigPoster
- •CHF 10,000–30,000 / month
- •Large-format billboards and BigPosters, booked by the month.
Lightbox and standard poster
- •CHF 2,500–8,000 / month
- •A lightbox or standard poster, the lowest published entry point at Zurich Airport.
Experiential activation and pop-up
- •CHF 15,000–50,000 / campaign
- •A brand activation or pop-up in the terminal, quoted per campaign.
Airports we cover
Zurich Airport, Switzerland’s largest international gateway.
Airport advertising cost in Switzerland
Published 2026 benchmarks at Zurich run from CHF 2,500 to CHF 50,000, depending on format and period.
Indicative CHF benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Zurich (ZRH) |
|---|---|
| Digital screens, ePanels and eBoards | CHF 5,000–15,000 / week |
| Airport TV and video wall | CHF 8,000–20,000 / week |
| Large-format billboard and BigPoster | CHF 10,000–30,000 / month |
| Lightbox and standard poster | CHF 2,500–8,000 / month |
| Experiential activation and pop-up | CHF 15,000–50,000 / campaign |
Airport advertising cost comparison
Every Swiss quote names the airport, terminal, zone, format and price basis in CHF, so options can be compared before sign-off.
| Goal | Charging basis | What changes the figure |
|---|---|---|
| Digital screen network | Quoted per network, period and share of display | Number of screens, terminal, loop share and campaign length |
| Backlit or static site | Quoted per site and booking period | Airport, terminal, zone, size and duration |
| Large-format wrap or landmark | Quoted per site or campaign package | Size, location, exclusivity and approval time |
| Printing and installation | Quoted as a production service | Material, dimensions, installation, removal and approvals |
| Sponsorship or domination | Quoted as a package | Included media, duration, exclusivity and production |
| MWST (VAT) | 8.1% on the quoted amount | Shown as a separate line on the quotation |
Why Swiss airport advertising prices vary
The airport and terminal
Each terminal at Zurich differs in passenger volume, airline mix and advertising inventory, so a site is worth what it does for your audience and objective, not just the passenger count.
The zone and share of display
In Switzerland, departures, gates, arrivals and baggage claim reach passengers at different moments, and a dedicated site is priced differently from a digital loop shared with other advertisers.
The campaign period and format
Zurich Airport handled 32.6 million passengers in 2025, and December 2025 alone had 2,545,889 passengers. These periods affect demand and availability, and wraps, sponsorships and activations carry their own production and approval requirements.
Production and installation
Artwork adaptation, printing, installation and removal add to the media rate, and 8.1% MWST (VAT) goes on top. Your quote itemises every line.
Swiss airport advertising, airport by airport
Each airport has its own rate basis and media owner. This is the short version.
Request a media plan for SwitzerlandZurich airport advertising
ZRH32.6 million passengers in 2025, +4.5% (Flughafen Zürich AG, Jan 2026). Advertising is sold by APG|SGA (Exclusive marketing partner since 2020; renewed from 1 January 2027 until at least the end of 2033).
Who advertises at Swiss airports
Travel and tourism
Hotels, airlines, tour operators and destination boards reach travellers while they are choosing where to stay and what to do.
Property and finance
Developers, banks and wealth managers reach business and international audiences in the calm moments of a journey.
Retail and luxury
Brands with a point of sale at or near the airport turn passenger dwell time into footfall.
Telecom and technology
Digital screens suit app installs, plan launches and product announcements that change quickly.
Automotive
Large-format and premium sites carry model launches to an affluent, mobile audience.
Government and events
Trade fairs, tourism campaigns and public information reach international visitors on arrival.
How a Swiss airport advertising campaign is booked
Five steps from brief to campaign record.
Start the briefDefine the airport coverage
Step 1Choose the airports and terminals to reach in Switzerland, as one Switzerland plan or separate airport proposals.
Review the site and rate plan
Step 2We shortlist sites at Zurich and compare locations, formats and current quotations in CHF, each with its zone, period and price basis.
Confirm artwork for each site
Step 3Each design is checked against site dimensions, file specifications and the content rules of APG|SGA. Different formats get their own versions, not one design resized.
Confirm the booking
Step 4You approve the schedule, terms, production and dates. The booking is confirmed once inventory and approvals are secured with APG|SGA.
Reconcile site by site
Step 5Each booking is checked against the approved plan, with installation photographs, playback reports or another agreed record.
Why airport advertising works in Switzerland
ZRH 32.6 million (2025) passengers. Passenger numbers show market scale, not guaranteed impressions or sales.
Access to international travellers
Zurich connects Switzerland with international and regional routes, so a brand can reach travellers in a defined place during their journey.
Visibility at every stage of the journey
Check-in, security, gates, arrivals and baggage claim are separate moments. A campaign can own one zone or carry one message across several.
Coordinated planning across airports
One brief and one artwork process can cover the airport in Switzerland, with inventory and approvals confirmed site by site.
Airport ad sites in Switzerland
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Switzerland airport advertising: your questions answered
Airports, costs, artwork and timelines.
Which airports can I advertise at in Switzerland?
Zurich (ZRH). Media ownership and available inventory vary by airport and are confirmed for your dates.
How much does airport advertising cost in Switzerland?
Published 2026 benchmarks run from CHF 2,500 for lightbox and standard poster up to CHF 50,000 for experiential activation and pop-up. Printing, installation and 8.1% MWST (VAT) are added separately.
Who sells advertising at Zurich?
Zurich: APG|SGA, Exclusive marketing partner since 2020; renewed from 1 January 2027 until at least the end of 2033. We confirm current rights and availability before any booking.
Is MWST (VAT) charged on airport advertising in Switzerland?
Yes. 8.1% MWST (VAT) is added to the quoted media and production amounts and shown as its own line on the quotation.
Can a campaign target one airport or terminal?
Yes. In Switzerland you can book one airport such as Zurich, a single terminal, or one passenger zone such as arrivals or departures, based on your audience, objective and budget.
What artwork information is needed before booking?
Share the preferred formats, key visual, offer, brand guidelines and any language versions. If finished artwork exists, send its dimensions and file formats so it can be checked against the selected sites.
Do peak seasons affect airport advertising?
Yes. Zurich Airport handled 32.6 million passengers in 2025, and December 2025 alone had 2,545,889 passengers. Confirm your dates early so the plan uses current inventory and quotes.
What does a Swiss airport advertising quote include?
Depending on the booking: media rental, display period, printing, installation, artwork adaptation, package inclusions and 8.1% MWST (VAT), itemised line by line.
How long does it take to book airport advertising in Switzerland?
Timing depends on inventory, APG|SGA approval, production and installation. The launch date is set once those deadlines are checked for your sites.
What proof of display do I get?
Depending on the format and media owner: installation photographs, digital playback reports or another agreed record. We confirm which one before you approve the booking.
Plan your Swiss airport
advertising campaign.
Share your target airports, audience, dates and budget to get a shortlist of available sites and current quotations in CHF.