Montréal in short
How do you advertise at Montréal?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in CAD, production cost and proof of display, so you can approve the campaign line by line.
Montréal passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 22.4 million passengers, -0.5% | Aéroports de Montréal, Mar 2026 |
Montréal terminals and who you reach
YUL served 22.4 million passengers in 2025, with international traffic up 2.4%.
Canada zone
- •Airlines: Airline split by zone not confirmed
- •Who you reach: Domestic travellers
International zone
- •Airlines: Airline split by zone not confirmed
- •Who you reach: International travellers
USA zone
- •Airlines: Airline split by zone not confirmed
- •Who you reach: U.S.-bound travellers after pre-clearance
Montréal advertising sites and formats
Astral Out of Home, part of Bell Media, holds YUL advertising; it names formats but not sizes.
Digital networks
YUL terminalDigital networks listed in Bell Media's 2022 renewal release; sizes not published.
High-resolution video walls
YUL terminalVideo walls listed in Bell Media's 2022 renewal release; sizes not published.
Indoor static products
Pre-boarding, departures and arrivalsIndoor static displays listed in Bell Media's 2022 renewal release.
Large-format outdoor products
YUL exteriorLarge-format outdoor products listed in Bell Media's 2022 renewal release; sizes not published.
Security checkpoint glass-wall takeover
Security checkpoint entranceA 470-foot takeover of the glass walls at the checkpoint entrance, which Astral says reaches every departing domestic and international traveller; current availability not confirmed.
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in CAD, production and installation, and 5% GST and 9.975% QST tax
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Montréal airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Montréal reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 5% GST and 9.975% QST tax sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Montréal with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in CAD, production, installation and 5% GST and 9.975% QST tax, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planToronto (YYZ)
CanadaCompare terminals, formats and rates at Toronto (YYZ), with 6 ad site formats listed.
Vancouver (YVR)
CanadaCompare terminals, formats and rates at Vancouver (YVR), with 5 ad site formats listed.
São Paulo (GRU)
BrazilCompare terminals, formats and rates at São Paulo (GRU), with 8 ad site formats listed.
Airport advertising at Montréal: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Montréal?
Astral Out of Home sells advertising at Montréal. The airport is operated by Aéroports de Montréal (ADM).
How much does it cost to advertise at Montréal?
There is no published rate card, so every site is quoted against your brief and current availability, with production and 5% GST and 9.975% QST tax shown as separate lines.
Is tax charged on Montréal airport advertising?
Yes. 5% GST and 9.975% QST tax is added to the quoted amount.
How many passengers use Montréal?
Montréal handled 22.4 million passengers in 2025, -0.5%, according to Aéroports de Montréal, Mar 2026.
What are the artwork and content rules at Montréal?
The Canadian Code of Advertising Standards, administered by Ad Standards, is the national self-regulatory code for advertising in Canada.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Montréal quote
in 24 hours.
Sites, availability and a costed plan in CAD.