Shanghai Pudong in short
How do you advertise at Shanghai Pudong?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in CNY, production cost and proof of display, so you can approve the campaign line by line.
Shanghai Pudong passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 84,994,548 passengers, +10.7% | Civil Aviation Administration of China, Feb 2026 |
| Market: International and regional passengers, 2024 (seller figure) | 31.77 million | Civil Aviation Administration of China, Feb 2026 |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in CNY, production and installation, and 6% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Shanghai Pudong airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Shanghai Pudong reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 6% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Shanghai Pudong with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in CNY, production, installation and 6% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planBeijing (PEK)
ChinaCompare terminals, formats and rates at Beijing (PEK), with 4 ad site formats listed.
Delhi (DEL)
IndiaCompare terminals, formats and rates at Delhi (DEL), with 13 ad site formats listed.
Manila (MNL)
PhilippinesCompare terminals, formats and rates at Manila (MNL), with 6 ad site formats listed.
Airport advertising at Shanghai Pudong: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Shanghai Pudong?
Shanghai Airport JCDecaux Momentum Advertising Co., Ltd. sells advertising at Shanghai Pudong. The airport is operated by Shanghai Airport (Group) Co., Ltd. and Shanghai International Airport Co., Ltd..
How much does it cost to advertise at Shanghai Pudong?
There is no published rate card, so every site is quoted against your brief and current availability, with production and 6% VAT shown as separate lines.
Is tax charged on Shanghai Pudong airport advertising?
Yes. 6% VAT is added to the quoted amount.
How many passengers use Shanghai Pudong?
Shanghai Pudong handled 84,994,548 passengers in 2025, +10.7%, according to Civil Aviation Administration of China, Feb 2026.
What are the artwork and content rules at Shanghai Pudong?
The VAT Law of the PRC, effective 1 January 2026, sets the rate for sales of services and intangible assets at 6% except for items taxed at other stated rates (Article 10(3)).
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Shanghai Pudong quote
in 24 hours.
Sites, availability and a costed plan in CNY.