Dubai airport at a glance
How do you advertise at Dubai airport?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the DXB sites and dates. Your plan lists every site with its terminal, zone, format, size, dates, media cost, production cost and proof of display, so you can approve the campaign line by line.
DXB passenger traffic in 2025 and 2026
DXB and Dubai World Central suspended civil flights on 28 February 2026 during the regional conflict and reopened in stages from 2 March. By September, capacity had returned to 84% of the pre-conflict level and passengers to 78%, and some European and Asian carriers are still restoring flights in October and November 2026. Plan on current monthly traffic, not the 2025 total.
| Period | Passengers | Source |
|---|---|---|
| 2025 (full year) | 95.2 million, up 3.1%, a record | Dubai Media Office, 11 February 2026 |
| First half of 2026 | 31.5 million, down 31.3% | Dubai Media Office, 26 August 2026 |
| July 2026 | 6.3 million, up 26% on June | The National, 11 September 2026 |
| 2026 forecast | About 70 million; 100 million expected by the end of 2027 | Dubai Airports CEO via Reuters, 10 September 2026 |
DXB terminals and who you reach
India is DXB’s largest market: 11.9 million passengers in 2025.
Terminal 3 (Concourses A, B and C)
- •Airlines: Emirates, plus some flydubai flights
- •Who you reach: Long-haul and transfer passengers on the Emirates network, including First and Business Class travellers
Terminal 1 and Concourse D
- •Airlines: Over 50 international airlines, including Air India and Qatar Airways
- •Who you reach: International travellers on non-Emirates carriers
Terminal 2
- •Airlines: flydubai, regional and charter flights
- •Who you reach: Regional and charter travellers, mainly on flydubai
Named sites at DXB and what each suits
Availability changes by date, so your proposal names each site’s exact location, size and display share.
Grand Wall Wrap
T3 arrivals exitStatic wrap, about 340 sq m. Property launches and major brand campaigns.
The Wave
T3 baggage exitCurved digital screen, about 87 sq m. Hotels, telecom and real estate.
VIP Digital Gate
T3 premium check-inFour LED pillars, over 57 sq m. Luxury, private banking and automotive.
DXB digital screen network
All terminalsDigital screens, direct or programmatic. Launches, events and offers.
Dubai Duty Free screens
Duty-free areasDigital point-of-sale screens. Brands sold in duty free.
Emirates lounge entrances
Terminal 3Lounge entrance displays. First and Business Class travellers.
Terminal 1, 2 and Concourse D
Departures and arrivalsStatic backlit and digital sites. Tourism, retail, telecom and value brands.
Dubai airport advertising rates
JCDecaux does not publish a DXB rate card, so every campaign is quoted for its sites and dates. The only published price indications are aggregator estimates. They are third-party estimates, not JCDecaux rates, and exclude production and 5% VAT. Your quote uses current JCDecaux pricing for your sites and dates.
| Format | Indicative range | Source |
|---|---|---|
| DXB digital screens (programmatic) | AED 120 to AED 350 CPM | AdQuick Dubai DOOH guide, 4 May 2026 |
| DXB takeovers | AED 75,000 to AED 250,000 per placement, 4-week minimum | AdQuick, 4 May 2026 |
| Premium gates and duty-free areas | AED 75,000 to AED 400,000 per campaign | AdQuick, 4 May 2026 |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in AED, production and installation, and 5% VAT
Proof
Installation photographs, digital play report and Atlas tracking
Three factors that affect Dubai airport advertising rates
Terminal and passenger zone
Terminal 3 arrivals landmarks such as the Grand Wall Wrap and The Wave sit on the main exit route for Emirates passengers, so they are priced differently from a Terminal 2 departures site.
Format and share of display
An exclusive static site, a share of a digital loop and a programmatic buy on JCDecaux Play+ are priced on different bases: per site, per share of loop or per thousand impressions.
Campaign dates and demand peaks
Demand rises around Dubai’s peak periods: the Dubai Shopping Festival (4 December 2026 to 17 January 2027), GITEX Global (7 to 11 December 2026), the UAE school winter break (14 December 2026 to 3 January 2027), Ramadan (expected from 8 February 2027), Eid al Fitr (expected 9 or 10 March 2027), the spring break (5 to 11 April 2027) and Arabian Travel Market (3 to 6 May 2027, expected). Book landmark sites before them, because single sites such as the Grand Wall Wrap carry one brand at a time.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named DXB sites with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in AED, production, installation and 5% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain JCDecaux approval, plus MOHAP approval for health products. Content must follow the UAE Media Law (Federal Decree-Law 55 of 2023), with penalties up to AED 1 million.
Go live and receive proof
Step 5Installation photographs, digital play reports and Atlas tracking during and after the campaign.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planAbu Dhabi (AUH)
United Arab EmiratesCompare terminals, formats and rates at Abu Dhabi (AUH), with 6 ad site formats listed.
Sharjah (SHJ)
United Arab EmiratesCompare terminals, formats and rates at Sharjah (SHJ).
Doha (DOH)
QatarCompare terminals, formats and rates at Doha (DOH), with 6 ad site formats listed.
Dubai World Central (DWC)
United Arab EmiratesCompare terminals, formats and rates at Dubai World Central (DWC).
Ad sites at Dubai (DXB)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
The landmark atrium and iconic large-format sites at Dubai International, the top tier of airport media in the UAE.
Airport Advertising in DXB atrium and iconic large-format
Digital screen networks across the arrivals, departures and transfer zones of Dubai International, booked as a campaign on a shared display loop.
Airport Advertising in DXB digital screens, standard zones
Large-format digital placements in the premium zones of Dubai International, built for brand statements rather than reach alone.
Airport Advertising in DXB premium large-format digital
Printed backlit lightboxes and wall wraps along the corridors and concourses of Dubai International, the entry point to static airport media at DXB.
Airport Advertising in DXB static lightbox and wall wrapFrequently asked questions
Dubai airport advertising: sellers, costs, rules and timing.
Who sells advertising at Dubai airport?
JCDecaux (JCDecaux Dicon) holds the exclusive advertising concession at Dubai International Airport, extended in 2018 for 10 years to 2028. Displays at Emirates lounge entrances are sold by IMM International.
How much does it cost to advertise at Dubai airport?
JCDecaux does not publish a rate card. Aggregator estimates put DXB programmatic screens at AED 120 to AED 350 CPM and takeovers at AED 75,000 to AED 250,000 per placement with a 4-week minimum, before production and 5% VAT. Your quote uses current JCDecaux pricing for your dates.
Can I buy DXB screens programmatically?
Yes. Since February 2025, 378 DXB digital screens have been available programmatically through JCDecaux Play+.
Which terminal is best for reaching Indian travellers?
India is DXB’s largest market, with 11.9 million passengers in 2025. Terminal 3 serves Emirates, Terminal 1 serves Air India and other international airlines, and Terminal 2 serves flydubai, so the right terminal depends on which airlines your audience flies.
Do I need Arabic artwork?
No published rule requires Arabic on DXB airport displays, unlike Dubai’s vehicle advertising rules. Arabic versions help reach Arabic-speaking travellers, and JCDecaux confirms the language requirements for each site during approval.
How far in advance should I book DXB advertising?
JCDecaux does not publish a lead time. Allow time for artwork approval, production and installation, and book landmark sites well before peaks such as the Dubai Shopping Festival (from 4 December 2026) and Ramadan (expected from 8 February 2027), because each carries one brand at a time.
Which DXB terminal reaches flydubai and regional travellers?
Terminal 2, which handles flydubai, regional and charter flights.
Which DXB terminal reaches travellers on non-Emirates airlines?
Terminal 1 and Concourse D, used by over 50 international airlines including Air India and Qatar Airways.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Get a Dubai airport
media plan.
Excellent Publicity has operated since 2011, with its Dubai office alongside Ahmedabad, Mumbai, Delhi and Pune. For Indian brands, we plan DXB alongside Indian airports in one brief. Share your target travellers, objective, campaign dates, budget range and artwork status.