Swedish airports at a glance
What to know about rates and tax before you plan a campaign.
How do you plan airport advertising in Sweden?
Decide which airports and terminals matter to your brand, who you need to reach, the campaign objective, dates, preferred formats and budget. Then compare named advertising sites by terminal, passenger zone, share of display, artwork rules, local charges and the proof the media owner provides after the campaign.
Swedish airports by audience
Start with the airport and terminal closest to your customer journey. The final shortlist is built from current passenger information and confirmed inventory.
| Goal | Airport examples | Planning use |
|---|---|---|
| International leisure travellers | Terminals 5 and 2, the international terminals | Travel, retail, FMCG, telecoms and consumer brands |
| Domestic and business travellers | Terminal 4, the domestic terminal | B2B, professional services, banking and corporate brands |
| Frequent flyers and premium audiences | VIP and digital screen networks across Arlanda | Finance, technology, automotive and luxury brands |
| Arriving visitors and road users | Customs branding, luggage trolleys and outdoor sites near the road and car parks | Tourism, hospitality, mobility and local services |
Airport advertising formats at Stockholm Arlanda
2 formats are published at Stockholm Arlanda, each with its rate in EUR.
Premium digital screen
- •EUR 5,000–20,000 / month
- •A premium digital screen at Stockholm Arlanda, booked by the month.
Static billboard and poster
- •From EUR 2,000 / month
- •A static billboard or poster, the lowest published entry point at Stockholm Arlanda.
Airports we cover
Stockholm Arlanda, Sweden’s largest international gateway.
Airport advertising cost in Sweden
Published 2026 benchmarks at Stockholm Arlanda run from EUR 2,000 to EUR 20,000, depending on format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Stockholm Arlanda (ARN) |
|---|---|
| Premium digital screen | EUR 5,000–20,000 / month |
| Static billboard and poster | From EUR 2,000 / month |
Airport advertising cost comparison
Every Swedish quote names the airport, terminal, zone, format and price basis in EUR, so options can be compared before sign-off.
| Goal | Charging basis | What changes the figure |
|---|---|---|
| Digital screen network | Quoted per network, period and share of display | Number of screens, terminal, loop share and campaign length |
| Backlit or static site | Quoted per site and booking period | Airport, terminal, zone, size and duration |
| Large-format wrap or landmark | Quoted per site or campaign package | Size, location, exclusivity and approval time |
| Printing and installation | Quoted as a production service | Material, dimensions, installation, removal and approvals |
| Sponsorship or domination | Quoted as a package | Included media, duration, exclusivity and production |
| Moms (mervardesskatt) | 25% on the quoted amount | Shown as a separate line on the quotation |
Why Swedish airport advertising prices vary
The airport and terminal
Each terminal at Stockholm Arlanda differs in passenger volume, airline mix and advertising inventory, so a site is worth what it does for your audience and objective, not just the passenger count.
The zone and share of display
In Sweden, departures, gates, arrivals and baggage claim reach passengers at different moments, and a dedicated site is priced differently from a digital loop shared with other advertisers.
The campaign period and format
Arlanda handled just over 1.8 million passengers in December 2025, up 14% on the year before, and Swedavia reports full-year 2025 traffic at Arlanda up by just under 7%. These periods affect demand and availability, and wraps, sponsorships and activations carry their own production and approval requirements.
Production and installation
Artwork adaptation, printing, installation and removal add to the media rate, and 25% Moms (mervardesskatt) goes on top. Your quote itemises every line.
Swedish airport advertising, airport by airport
Each airport has its own rate basis and media owner. This is the short version.
Request a media plan for SwedenStockholm Arlanda airport advertising
ARNAdvertising is sold by Swedavia Advertising (a Swedavia business area).
Who advertises at Swedish airports
Travel and tourism
Hotels, airlines, tour operators and destination boards reach travellers while they are choosing where to stay and what to do.
Property and finance
Developers, banks and wealth managers reach business and international audiences in the calm moments of a journey.
Retail and luxury
Brands with a point of sale at or near the airport turn passenger dwell time into footfall.
Telecom and technology
Digital screens suit app installs, plan launches and product announcements that change quickly.
Automotive
Large-format and premium sites carry model launches to an affluent, mobile audience.
Government and events
Trade fairs, tourism campaigns and public information reach international visitors on arrival.
How a Swedish airport advertising campaign is booked
Five steps from brief to campaign record.
Start the briefDefine the airport coverage
Step 1Choose the airports and terminals to reach in Sweden, as one Sweden plan or separate airport proposals.
Review the site and rate plan
Step 2We shortlist sites at Stockholm Arlanda and compare locations, formats and current quotations in EUR, each with its zone, period and price basis.
Confirm artwork for each site
Step 3Each design is checked against site dimensions, file specifications and the content rules of Swedavia Advertising. Different formats get their own versions, not one design resized.
Confirm the booking
Step 4You approve the schedule, terms, production and dates. The booking is confirmed once inventory and approvals are secured with Swedavia Advertising.
Reconcile site by site
Step 5Each booking is checked against the approved plan, with installation photographs, playback reports or another agreed record.
Why airport advertising works in Sweden
Passenger numbers show market scale, not guaranteed impressions or sales.
Access to international travellers
Stockholm Arlanda connects Sweden with international and regional routes, so a brand can reach travellers in a defined place during their journey.
Visibility at every stage of the journey
Check-in, security, gates, arrivals and baggage claim are separate moments. A campaign can own one zone or carry one message across several.
Coordinated planning across airports
One brief and one artwork process can cover the airport in Sweden, with inventory and approvals confirmed site by site.
Airport ad sites in Sweden
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
A premium digital screen at Stockholm Arlanda, booked by the month.
Airport Advertising in ARN premium digital screen
A static billboard or poster, the lowest published entry point at Stockholm Arlanda.
Airport Advertising in ARN static billboard and posterSweden airport advertising: your questions answered
Airports, costs, artwork and timelines.
Which airports can I advertise at in Sweden?
Stockholm Arlanda (ARN). Media ownership and available inventory vary by airport and are confirmed for your dates.
How much does airport advertising cost in Sweden?
Published 2026 benchmarks run from EUR 2,000 for static billboard and poster up to EUR 20,000 for premium digital screen. Printing, installation and 25% Moms (mervardesskatt) are added separately.
Who sells advertising at Stockholm Arlanda?
Stockholm Arlanda: Swedavia Advertising (a Swedavia business area). We confirm current rights and availability before any booking.
Is Moms (mervardesskatt) charged on airport advertising in Sweden?
Yes. 25% Moms (mervardesskatt) is added to the quoted media and production amounts and shown as its own line on the quotation.
Can a campaign target one airport or terminal?
Yes. In Sweden you can book one airport such as Stockholm Arlanda, a single terminal, or one passenger zone such as arrivals or departures, based on your audience, objective and budget.
What artwork information is needed before booking?
Share the preferred formats, key visual, offer, brand guidelines and any language versions. If finished artwork exists, send its dimensions and file formats so it can be checked against the selected sites. Content rules apply: Swedavia Advertising publishes Terms and conditions for airport advertising, linked from its Arlanda advertising page.
Do peak seasons affect airport advertising?
Yes. Arlanda handled just over 1.8 million passengers in December 2025, up 14% on the year before, and Swedavia reports full-year 2025 traffic at Arlanda up by just under 7%. Confirm your dates early so the plan uses current inventory and quotes.
What does a Swedish airport advertising quote include?
Depending on the booking: media rental, display period, printing, installation, artwork adaptation, package inclusions and 25% Moms (mervardesskatt), itemised line by line.
How long does it take to book airport advertising in Sweden?
Timing depends on inventory, Swedavia Advertising approval, production and installation. The launch date is set once those deadlines are checked for your sites.
What proof of display do I get?
Depending on the format and media owner: installation photographs, digital playback reports or another agreed record. We confirm which one before you approve the booking.
Plan your Swedish airport
advertising campaign.
Share your target airports, audience, dates and budget to get a shortlist of available sites and current quotations in EUR.