Chinese airports at a glance
Passenger figures from the airport operators, with year and publisher.
How do you plan airport advertising in China?
Decide which airports and terminals matter to your brand, who you need to reach, the campaign objective, dates, preferred formats and budget. Then compare named advertising sites by terminal, passenger zone, share of display, artwork rules, local charges and the proof the media owner provides after the campaign.
Chinese airports by audience
Start with the airport and terminal closest to your customer journey. The final shortlist is built from current passenger information and confirmed inventory.
| Goal | Airport examples | Planning use |
|---|---|---|
| International and regional travellers | Beijing Capital international and Hong Kong, Macau, Taiwan flows | Luxury, finance, tourism, premium brands |
| Domestic business travellers | Beijing Capital domestic departures | B2B, technology, corporate services, automotive |
| Holiday and family travellers | Beijing Capital during Spring Festival and National Day peaks | Consumer, retail, tourism, FMCG |
Airport advertising formats at Beijing Capital
The formats we plan most often. Availability is confirmed against current inventory, and each site is quoted per brief.
Digital screens and networks
Creative runs as a file in a loop shared with other advertisers, so it can change during the campaign without reprinting.
Backlit lightboxes and static sites
One printed visual held in a fixed position for the whole booking period.
Large-format wraps and banners
Prominent surfaces for launches, market entry and brand statements.
Sponsorships and dominations
Several placements combined in one zone or terminal, with exclusivity terms agreed in the quote.
Baggage claim and arrivals
Placements that reach arriving passengers while they wait for bags or head for the exit.
Airports we cover
Beijing Capital International, the capital’s main gateway.
How airport advertising is priced in China
There is no published rate card for Beijing Capital, so every site is quoted against your brief and the media owner's current availability. A quote names the format, period and price basis for each site, with production and 6% VAT shown as separate lines.
Airport advertising cost comparison
Every Chinese quote names the airport, terminal, zone, format and price basis, so options can be compared before sign-off.
| Goal | Charging basis | What changes the figure |
|---|---|---|
| Digital screen network | Quoted per network, period and share of display | Number of screens, terminal, loop share and campaign length |
| Backlit or static site | Quoted per site and booking period | Airport, terminal, zone, size and duration |
| Large-format wrap or landmark | Quoted per site or campaign package | Size, location, exclusivity and approval time |
| Printing and installation | Quoted as a production service | Material, dimensions, installation, removal and approvals |
| Sponsorship or domination | Quoted as a package | Included media, duration, exclusivity and production |
| VAT | 6% on the quoted amount | Shown as a separate line on the quotation |
Why Chinese airport advertising prices vary
The airport and terminal
Each terminal at Beijing Capital differs in passenger volume, airline mix and advertising inventory, so a site is worth what it does for your audience and objective, not just the passenger count.
The zone and share of display
In China, departures, gates, arrivals and baggage claim reach passengers at different moments, and a dedicated site is priced differently from a digital loop shared with other advertisers.
The campaign period and format
Beijing Capital Airport expected 7.89 million passengers over the 40-day 2026 Spring Festival travel rush, 197,000 a day on average. These periods affect demand and availability, and wraps, sponsorships and activations carry their own production and approval requirements.
Production and installation
Artwork adaptation, printing, installation and removal add to the media rate, and 6% VAT goes on top. Your quote itemises every line.
Chinese airport advertising, airport by airport
Each airport has its own rate basis and media owner. This is the short version.
Request a media plan for ChinaBeijing Capital airport advertising
PEK70.7 million passengers in 2025, +5.0% (Beijing Capital International Airport Co. Ltd, Apr 2026). Advertising is sold by Capital Airport Holdings Media Co., Ltd. (formerly Beijing Capital Airport Advertising Co., Ltd.) (Advertising Management Agreement, 1 Jan 2024 to 31 Dec 2026).
Shanghai Pudong airport advertising
PVG84,994,548 passengers in 2025, +10.7% (Civil Aviation Administration of China, Feb 2026). Advertising is sold by Shanghai Airport JCDecaux Momentum Advertising Co., Ltd.
Who advertises at Chinese airports
Travel and tourism
Hotels, airlines, tour operators and destination boards reach travellers while they are choosing where to stay and what to do.
Property and finance
Developers, banks and wealth managers reach business and international audiences in the calm moments of a journey.
Retail and luxury
Brands with a point of sale at or near the airport turn passenger dwell time into footfall.
Telecom and technology
Digital screens suit app installs, plan launches and product announcements that change quickly.
Automotive
Large-format and premium sites carry model launches to an affluent, mobile audience.
Government and events
Trade fairs, tourism campaigns and public information reach international visitors on arrival.
How a Chinese airport advertising campaign is booked
Five steps from brief to campaign record.
Start the briefDefine the airport coverage
Step 1Choose the airports and terminals to reach in China, as one China plan or separate airport proposals.
Review the site and rate plan
Step 2We shortlist sites at Beijing Capital and compare locations, formats and current quotations, each with its zone, period and price basis.
Confirm artwork for each site
Step 3Each design is checked against site dimensions, file specifications and the content rules of Capital Airport Holdings Media Co., Ltd.. Different formats get their own versions, not one design resized.
Confirm the booking
Step 4You approve the schedule, terms, production and dates. The booking is confirmed once inventory and approvals are secured with Capital Airport Holdings Media Co., Ltd..
Reconcile site by site
Step 5Each booking is checked against the approved plan, with installation photographs, playback reports or another agreed record.
Why airport advertising works in China
PEK 70.7 million (2025) passengers. Passenger numbers show market scale, not guaranteed impressions or sales.
Access to international travellers
Beijing Capital connects China with international and regional routes, so a brand can reach travellers in a defined place during their journey.
Visibility at every stage of the journey
Check-in, security, gates, arrivals and baggage claim are separate moments. A campaign can own one zone or carry one message across several.
Coordinated planning across airports
One brief and one artwork process can cover the airport in China, with inventory and approvals confirmed site by site.
Airport ad sites in China
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Two LED screens, each 5.28 m by 2.88 m (30.42 sq m in total).
Airport Advertising in PEK GTC LED screens
Single LED unit over 130 sq m beside Gates 6 and 8.
Airport Advertising in PEK Super LED, T3C arrivals
Two super light boxes sold with two super LEDs as one matrix.
Airport Advertising in PEK Super light boxes, T3 arrivals
Four LED screens, each 10 m by 1.5 m (60 sq m in total).
Airport Advertising in PEK T3C level 4 corridor LEDChina airport advertising: your questions answered
Airports, costs, artwork and timelines.
Which airports can I advertise at in China?
Beijing Capital (PEK). Media ownership and available inventory vary by airport and are confirmed for your dates.
How much does airport advertising cost in China?
There is no published rate card for Beijing Capital. Send your dates, formats and budget and we quote each site against current availability, with production and 6% VAT shown separately.
Who sells advertising at Beijing Capital?
Beijing Capital: Capital Airport Holdings Media Co., Ltd. (formerly Beijing Capital Airport Advertising Co., Ltd.), Advertising Management Agreement, 1 Jan 2024 to 31 Dec 2026. We confirm current rights and availability before any booking.
Is VAT charged on airport advertising in China?
Yes. 6% VAT is added to the quoted media and production amounts and shown as its own line on the quotation.
Can a campaign target one airport or terminal?
Yes. In China you can book one airport such as Beijing Capital, a single terminal, or one passenger zone such as arrivals or departures, based on your audience, objective and budget.
What artwork information is needed before booking?
Share the preferred formats, key visual, offer, brand guidelines and any language versions. If finished artwork exists, send its dimensions and file formats so it can be checked against the selected sites. Content rules apply: The VAT Law of the PRC, adopted 25 December 2024 and effective 1 January 2026, sets the rate for sales of services and intangible assets at 6% except for items taxed at other stated rates (Article 10(3)).
Do peak seasons affect airport advertising?
Yes. Beijing Capital Airport expected 7.89 million passengers over the 40-day 2026 Spring Festival travel rush, 197,000 a day on average. Confirm your dates early so the plan uses current inventory and quotes.
What does a Chinese airport advertising quote include?
Depending on the booking: media rental, display period, printing, installation, artwork adaptation, package inclusions and 6% VAT, itemised line by line.
How long does it take to book airport advertising in China?
Timing depends on inventory, Capital Airport Holdings Media Co., Ltd. approval, production and installation. The launch date is set once those deadlines are checked for your sites.
What proof of display do I get?
Depending on the format and media owner: installation photographs, digital playback reports or another agreed record. We confirm which one before you approve the booking.
Plan your Chinese airport
advertising campaign.
Share your target airports, audience, dates and budget to get a shortlist of available sites and current quotations.