Australian airports at a glance
Passenger figures from the airport operators, with year and publisher.
How do you plan airport advertising in Australia?
Decide which airports and terminals matter to your brand, who you need to reach, the campaign objective, dates, preferred formats and budget. Then compare named advertising sites by terminal, passenger zone, share of display, artwork rules, local charges and the proof the media owner provides after the campaign.
Australian airports by audience
Start with the airport and terminal closest to your customer journey. The final shortlist is built from current passenger information and confirmed inventory.
| Goal | Airport examples | Planning use |
|---|---|---|
| International and inbound visitors | Sydney Terminal 1; Melbourne Terminal 2 | Tourism, retail, finance, telecom and premium consumer brands. |
| Domestic business and leisure travellers | Sydney T2 (Virgin, Jetstar) and T3 (Qantas, Rex, Fly Pelican); Melbourne T1 (Qantas) and T3 (Virgin Australia) | Corporate services, banking, automotive and mass consumer brands. |
| Event and sports crowds | Melbourne Airport terminals around the AFL Grand Final and summer events | Events, hospitality and local tourism campaigns. |
Airport advertising formats at Sydney and Melbourne
9 formats are published at Sydney and Melbourne, each with its rate in AUD.
Standard digital screens (SYD)
- •AUD 5,000–25,000 / 2 weeks
- •Standard digital screens across Sydney Airport, booked for a two-week campaign.
Large-format digital billboard (SYD)
- •AUD 15,000–60,000 / 4 weeks
- •Large-format digital billboards at Sydney Airport, booked by the four weeks.
Lightbox and static panel (SYD)
- •AUD 3,000–10,000 / 4 weeks
- •A printed lightbox or static panel, the lowest published entry point at Sydney Airport.
Experiential activation (SYD)
- •From AUD 20,000 / campaign
- •A brand experience in the terminal at Sydney, priced per campaign.
Full terminal domination (SYD)
- •From AUD 100,000 / month
- •One brand across a whole Sydney terminal for a month, combining several placements in one package.
Premium digital display (MEL)
- •AUD 15,000–35,000 / week
- •Launches and time-limited offers
Digital screen network (MEL)
- •AUD 25,000–60,000 / month
- •Launches and time-limited offers
Qantas Lounge digital screens (MEL)
- •AUD 20,000–45,000 / month
- •Launches and time-limited offers
Static large format (MEL)
- •AUD 8,000–18,000 / month
- •One strong, recognisable visual held in place for the booking
Airports we cover
Sydney has its own page with published rates. Melbourne is in the table below.
Australia’s busiest international gateway, and the first arrivals hall most visitors clear.
Airport advertising in Sydney
9.15 million passengers in the 12 months to June 2026. Rates quoted per brief.
Airport advertising in Adelaide
25.25 million passengers in FY2025-26. Rates quoted per brief.
Airport advertising in Brisbane
36.99 million passengers in FY2025-26. Published rates in AUD.
Airport advertising in Melbourne
18,387,992 passengers in FY2025-26. Rates quoted per brief.
Airport advertising in PerthAirport advertising cost in Australia
Published 2026 benchmarks at Sydney and Melbourne run from AUD 3,000 to AUD 100,000+, depending on airport, format and period.
Indicative AUD benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Airport | Published rate |
|---|---|---|
| Standard digital screens | Sydney (SYD) | AUD 5,000–25,000 / 2 weeks |
| Large-format digital billboard | Sydney (SYD) | AUD 15,000–60,000 / 4 weeks |
| Lightbox and static panel | Sydney (SYD) | AUD 3,000–10,000 / 4 weeks |
| Experiential activation | Sydney (SYD) | From AUD 20,000 / campaign |
| Full terminal domination | Sydney (SYD) | From AUD 100,000 / month |
| Premium digital display | Melbourne (MEL) | AUD 15,000–35,000 / week |
| Digital screen network | Melbourne (MEL) | AUD 25,000–60,000 / month |
| Qantas Lounge digital screens | Melbourne (MEL) | AUD 20,000–45,000 / month |
| Static large format | Melbourne (MEL) | AUD 8,000–18,000 / month |
Airport advertising cost comparison
Every Australian quote names the airport, terminal, zone, format and price basis in AUD, so options can be compared before sign-off.
| Goal | Charging basis | What changes the figure |
|---|---|---|
| Digital screen network | Quoted per network, period and share of display | Number of screens, terminal, loop share and campaign length |
| Backlit or static site | Quoted per site and booking period | Airport, terminal, zone, size and duration |
| Large-format wrap or landmark | Quoted per site or campaign package | Size, location, exclusivity and approval time |
| Printing and installation | Quoted as a production service | Material, dimensions, installation, removal and approvals |
| Sponsorship or domination | Quoted as a package | Included media, duration, exclusivity and production |
| GST | 10% on the quoted amount | Shown as a separate line on the quotation |
Why Australian airport advertising prices vary
The airport and terminal
Sydney and Melbourne differ in passenger volume, airline mix and advertising inventory, so a site is worth what it does for your audience and objective, not just the passenger count.
The zone and share of display
In Australia, departures, gates, arrivals and baggage claim reach passengers at different moments, and a dedicated site is priced differently from a digital loop shared with other advertisers.
The campaign period and format
Sydney Airport forecast 5.84 million passengers over its 2025-26 Christmas and New Year period, with an international peak above 65,000 travellers on 3 January 2026. These periods affect demand and availability, and wraps, sponsorships and activations carry their own production and approval requirements.
Production and installation
Artwork adaptation, printing, installation and removal add to the media rate, and 10% GST goes on top. Your quote itemises every line.
Australian airport advertising, airport by airport
Each airport has its own rate basis and media owner. This is the short version.
Request a media plan for AustraliaSydney airport advertising
SYD42.54 million passengers in 2025, +2.7% (Sydney Airport, Feb 2026). Advertising is sold by JCDecaux.
Melbourne airport advertising
MEL36.99 million passengers in FY2025-26, +2.3% (Melbourne Airport). Advertising is sold by oOh!media.
Brisbane airport advertising
BNE25.25 million passengers in FY2025-26, +4.0% (Brisbane Airport, Aug 2026). Advertising is sold by oOh!media.
Perth airport advertising
PER18,387,992 passengers in FY2025-26, +5.2% (Perth Airport, Jul 2026). Advertising is sold by JCDecaux.
Adelaide airport advertising
ADL9.15 million passengers in the 12 months to June 2026, +4.8% (Adelaide Airport). Advertising is sold by JCDecaux.
Who advertises at Australian airports
Travel and tourism
Hotels, airlines, tour operators and destination boards reach travellers while they are choosing where to stay and what to do.
Property and finance
Developers, banks and wealth managers reach business and international audiences in the calm moments of a journey.
Retail and luxury
Brands with a point of sale at or near the airport turn passenger dwell time into footfall.
Telecom and technology
Digital screens suit app installs, plan launches and product announcements that change quickly.
Automotive
Large-format and premium sites carry model launches to an affluent, mobile audience.
Government and events
Trade fairs, tourism campaigns and public information reach international visitors on arrival.
How an Australian airport advertising campaign is booked
Five steps from brief to campaign record.
Start the briefDefine the airport coverage
Step 1Choose the airports and terminals to reach in Australia, as one Australia plan or separate airport proposals.
Review the site and rate plan
Step 2We shortlist sites at Sydney and Melbourne and compare locations, formats and current quotations in AUD, each with its zone, period and price basis.
Confirm artwork for each site
Step 3Each design is checked against site dimensions, file specifications and the content rules of JCDecaux and oOh!media. Different formats get their own versions, not one design resized.
Confirm the booking
Step 4You approve the schedule, terms, production and dates. The booking is confirmed once inventory and approvals are secured with JCDecaux and oOh!media.
Reconcile site by site
Step 5Each booking is checked against the approved plan, with installation photographs, playback reports or another agreed record.
Why airport advertising works in Australia
SYD 42.54 million (2025) and MEL 36.99 million (FY2025-26) passengers. Passenger numbers show market scale, not guaranteed impressions or sales.
Access to international travellers
Sydney and Melbourne connect Australia with international and regional routes, so a brand can reach travellers in a defined place during their journey.
Visibility at every stage of the journey
Check-in, security, gates, arrivals and baggage claim are separate moments. A campaign can own one zone or carry one message across several.
Coordinated planning across airports
One brief and one artwork process can cover all 2 airports in Australia, with inventory and approvals confirmed site by site.
Airport ad sites in Australia
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Australia airport advertising: your questions answered
Airports, costs, artwork and timelines.
Which airports can I advertise at in Australia?
Sydney (SYD) and Melbourne (MEL). Media ownership and available inventory vary by airport and are confirmed for your dates.
How much does airport advertising cost in Australia?
Published 2026 benchmarks run from AUD 3,000 for lightbox and static panel up to AUD 100,000+ for full terminal domination. Printing, installation and 10% GST are added separately.
Who sells advertising at Sydney?
Sydney: JCDecaux. Melbourne: oOh!media. We confirm current rights and availability before any booking.
Is GST charged on airport advertising in Australia?
Yes. 10% GST is added to the quoted media and production amounts and shown as its own line on the quotation.
Can a campaign target one airport or terminal?
Yes. In Australia you can book one airport such as Sydney, a single terminal, or one passenger zone such as arrivals or departures, based on your audience, objective and budget.
What artwork information is needed before booking?
Share the preferred formats, key visual, offer, brand guidelines and any language versions. If finished artwork exists, send its dimensions and file formats so it can be checked against the selected sites. Content rules apply: The AANA Code of Ethics covers advertising in any medium including outdoor media, with competitor complaints (Section 1) and consumer complaints (Section 2).
Do peak seasons affect airport advertising?
Yes. Sydney Airport forecast 5.84 million passengers over its 2025-26 Christmas and New Year period, with an international peak above 65,000 travellers on 3 January 2026. Confirm your dates early so the plan uses current inventory and quotes.
What does an Australian airport advertising quote include?
Depending on the booking: media rental, display period, printing, installation, artwork adaptation, package inclusions and 10% GST, itemised line by line.
How long does it take to book airport advertising in Australia?
Timing depends on inventory, JCDecaux and oOh!media approval, production and installation. The launch date is set once those deadlines are checked for your sites.
What proof of display do I get?
Depending on the format and media owner: installation photographs, digital playback reports or another agreed record. We confirm which one before you approve the booking.
Plan your Australian airport
advertising campaign.
Share your target airports, audience, dates and budget to get a shortlist of available sites and current quotations in AUD.