Austrian airports at a glance
Passenger figures from the airport operators, with year and publisher.
How do you plan airport advertising in Austria?
Decide which airports and terminals matter to your brand, who you need to reach, the campaign objective, dates, preferred formats and budget. Then compare named advertising sites by terminal, passenger zone, share of display, artwork rules, local charges and the proof the media owner provides after the campaign.
Austrian airports by audience
Start with the airport and terminal closest to your customer journey. The final shortlist is built from current passenger information and confirmed inventory.
| Goal | Airport examples | Planning use |
|---|---|---|
| Business and long-haul travellers | Terminal 3, where Austrian, Lufthansa, Emirates and Qatar Airways check in | Premium, finance, technology, luxury and B2B brands |
| European short-haul and low-cost travellers | Terminals 1 and 1A, where Ryanair, Eurowings and easyJet check in | Retail, FMCG, telecoms, consumer and travel brands |
| Leisure and holiday travellers | Terminal 1A, where Vueling, Volotea, Pegasus and Jet2.com check in | Tourism, hospitality, retail and entertainment brands |
Airport advertising formats at Vienna
5 formats are published at Vienna, each with its rate in EUR.
Digital screen network
- •EUR 8,000–25,000 / month
- •The digital screen network at Vienna International Airport, booked by the month.
Digital arrival walls
- •EUR 15,000–45,000 / month
- •Digital walls in the arrivals area, booked by the month.
Mega wall and digital spectacular
- •EUR 20,000–60,000 / month
- •The mega wall and digital spectaculars, the top tier of digital at Vienna International Airport.
Skybridge signature placement
- •EUR 25,000–70,000 / month
- •The Skybridge signature placement, a landmark site booked by the month.
Backlit lightbox
- •EUR 3,000–12,000 / month
- •A backlit lightbox, the lowest published entry point at Vienna International Airport.
Airports we cover
Vienna International Airport, Austria’s main international gateway.
Airport advertising cost in Austria
Published 2026 benchmarks at Vienna run from EUR 3,000 to EUR 70,000, depending on format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Vienna International (VIE) |
|---|---|
| Digital screen network | EUR 8,000–25,000 / month |
| Digital arrival walls | EUR 15,000–45,000 / month |
| Mega wall and digital spectacular | EUR 20,000–60,000 / month |
| Skybridge signature placement | EUR 25,000–70,000 / month |
| Backlit lightbox | EUR 3,000–12,000 / month |
Airport advertising cost comparison
Every Austrian quote names the airport, terminal, zone, format and price basis in EUR, so options can be compared before sign-off.
| Goal | Charging basis | What changes the figure |
|---|---|---|
| Digital screen network | Quoted per network, period and share of display | Number of screens, terminal, loop share and campaign length |
| Backlit or static site | Quoted per site and booking period | Airport, terminal, zone, size and duration |
| Large-format wrap or landmark | Quoted per site or campaign package | Size, location, exclusivity and approval time |
| Printing and installation | Quoted as a production service | Material, dimensions, installation, removal and approvals |
| Sponsorship or domination | Quoted as a package | Included media, duration, exclusivity and production |
| USt (Umsatzsteuer) | 20% on the quoted amount | Shown as a separate line on the quotation |
Why Austrian airport advertising prices vary
The airport and terminal
Each terminal at Vienna differs in passenger volume, airline mix and advertising inventory, so a site is worth what it does for your audience and objective, not just the passenger count.
The zone and share of display
In Austria, departures, gates, arrivals and baggage claim reach passengers at different moments, and a dedicated site is priced differently from a digital loop shared with other advertisers.
The campaign period and format
Vienna Airport handled 32.56 million passengers in 2025 (+2.6%), and December 2025 alone reached 2.53 million. These periods affect demand and availability, and wraps, sponsorships and activations carry their own production and approval requirements.
Production and installation
Artwork adaptation, printing, installation and removal add to the media rate, and 20% USt (Umsatzsteuer) goes on top. Your quote itemises every line.
Austrian airport advertising, airport by airport
Each airport has its own rate basis and media owner. This is the short version.
Request a media plan for AustriaVienna airport advertising
VIE32.56 million passengers in 2025, +2.6% (Flughafen Wien AG, Jan 2026). Advertising is sold by Airport Media (exclusive marketing unit of Vienna Airport and AirportCity).
Who advertises at Austrian airports
Travel and tourism
Hotels, airlines, tour operators and destination boards reach travellers while they are choosing where to stay and what to do.
Property and finance
Developers, banks and wealth managers reach business and international audiences in the calm moments of a journey.
Retail and luxury
Brands with a point of sale at or near the airport turn passenger dwell time into footfall.
Telecom and technology
Digital screens suit app installs, plan launches and product announcements that change quickly.
Automotive
Large-format and premium sites carry model launches to an affluent, mobile audience.
Government and events
Trade fairs, tourism campaigns and public information reach international visitors on arrival.
How an Austrian airport advertising campaign is booked
Five steps from brief to campaign record.
Start the briefDefine the airport coverage
Step 1Choose the airports and terminals to reach in Austria, as one Austria plan or separate airport proposals.
Review the site and rate plan
Step 2We shortlist sites at Vienna and compare locations, formats and current quotations in EUR, each with its zone, period and price basis.
Confirm artwork for each site
Step 3Each design is checked against site dimensions, file specifications and the content rules of Airport Media. Different formats get their own versions, not one design resized.
Confirm the booking
Step 4You approve the schedule, terms, production and dates. The booking is confirmed once inventory and approvals are secured with Airport Media.
Reconcile site by site
Step 5Each booking is checked against the approved plan, with installation photographs, playback reports or another agreed record.
Why airport advertising works in Austria
VIE 32.56 million (2025) passengers. Passenger numbers show market scale, not guaranteed impressions or sales.
Access to international travellers
Vienna connects Austria with international and regional routes, so a brand can reach travellers in a defined place during their journey.
Visibility at every stage of the journey
Check-in, security, gates, arrivals and baggage claim are separate moments. A campaign can own one zone or carry one message across several.
Coordinated planning across airports
One brief and one artwork process can cover the airport in Austria, with inventory and approvals confirmed site by site.
Airport ad sites in Austria
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Austria airport advertising: your questions answered
Airports, costs, artwork and timelines.
Which airports can I advertise at in Austria?
Vienna (VIE). Media ownership and available inventory vary by airport and are confirmed for your dates.
How much does airport advertising cost in Austria?
Published 2026 benchmarks run from EUR 3,000 for backlit lightbox up to EUR 70,000 for skybridge signature placement. Printing, installation and 20% USt (Umsatzsteuer) are added separately.
Who sells advertising at Vienna?
Vienna: Airport Media (exclusive marketing unit of Vienna Airport and AirportCity). We confirm current rights and availability before any booking.
Is USt (Umsatzsteuer) charged on airport advertising in Austria?
Yes. 20% USt (Umsatzsteuer) is added to the quoted media and production amounts and shown as its own line on the quotation.
Can a campaign target one airport or terminal?
Yes. In Austria you can book one airport such as Vienna, a single terminal, or one passenger zone such as arrivals or departures, based on your audience, objective and budget.
What artwork information is needed before booking?
Share the preferred formats, key visual, offer, brand guidelines and any language versions. If finished artwork exists, send its dimensions and file formats so it can be checked against the selected sites.
Do peak seasons affect airport advertising?
Yes. Vienna Airport handled 32.56 million passengers in 2025 (+2.6%), and December 2025 alone reached 2.53 million. Confirm your dates early so the plan uses current inventory and quotes.
What does an Austrian airport advertising quote include?
Depending on the booking: media rental, display period, printing, installation, artwork adaptation, package inclusions and 20% USt (Umsatzsteuer), itemised line by line.
How long does it take to book airport advertising in Austria?
Timing depends on inventory, Airport Media approval, production and installation. The launch date is set once those deadlines are checked for your sites.
What proof of display do I get?
Depending on the format and media owner: installation photographs, digital playback reports or another agreed record. We confirm which one before you approve the booking.
Plan your Austrian airport
advertising campaign.
Share your target airports, audience, dates and budget to get a shortlist of available sites and current quotations in EUR.