French airports at a glance
Passenger figures from the airport operators, with year and publisher.
How do you plan airport advertising in France?
Decide which airports and terminals matter to your brand, who you need to reach, the campaign objective, dates, preferred formats and budget. Then compare named advertising sites by terminal, passenger zone, share of display, artwork rules, local charges and the proof the media owner provides after the campaign.
French airports by audience
Start with the airport and terminal closest to your customer journey. The final shortlist is built from current passenger information and confirmed inventory.
| Goal | Airport examples | Planning use |
|---|---|---|
| International and long-haul passengers | Paris Charles de Gaulle departure areas and gates | Luxury, fashion, finance and international brands |
| Arriving visitors | Arrivals and baggage areas | Hotels, tourism, retail and telecom |
| Time-limited promotions | Digital screens across the terminals | Launches, events and seasonal offers |
Airport advertising formats at Charles de Gaulle
4 formats are published at Charles de Gaulle, each with its rate in EUR.
Departure digital screens
- •EUR 1,500–4,000 / day
- •Digital screens in the departure areas of Charles de Gaulle, priced per day.
Premium terminal lightbox
- •EUR 800–2,500 / day
- •Backlit lightboxes in premium terminal positions at Charles de Gaulle, priced per day.
LED welcome and baggage network
- •EUR 1,200–3,500 / day
- •The LED network in the arrival and baggage areas of Charles de Gaulle, priced per day.
XXL digital spectacular
- •EUR 3,000–8,000+ / day
- •The XXL digital screens at Charles de Gaulle, for brand statements at scale.
Airports we cover
Charles de Gaulle, spread across several terminals, so placement choice matters.
Charles de Gaulle runs on multiple terminals, which makes terminal selection the first decision.
Airport advertising in Paris
Rates quoted per brief.
Airport advertising in Lyon
Rates quoted per brief.
Airport advertising in Marseille Provence
15.23 million passengers in 2025. Rates quoted per brief.
Airport advertising in Nice
34.9 million passengers (34,928,909). Rates quoted per brief.
Airport advertising in Paris OrlyAirport advertising cost in France
Published 2026 benchmarks at Charles de Gaulle run from EUR 800 to EUR 8,000+, depending on format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Paris Charles de Gaulle (CDG) |
|---|---|
| Departure digital screens | EUR 1,500–4,000 / day |
| Premium terminal lightbox | EUR 800–2,500 / day |
| LED welcome and baggage network | EUR 1,200–3,500 / day |
| XXL digital spectacular | EUR 3,000–8,000+ / day |
Airport advertising cost comparison
Every French quote names the airport, terminal, zone, format and price basis in EUR, so options can be compared before sign-off.
| Goal | Charging basis | What changes the figure |
|---|---|---|
| Digital screen network | Quoted per network, period and share of display | Number of screens, terminal, loop share and campaign length |
| Backlit or static site | Quoted per site and booking period | Airport, terminal, zone, size and duration |
| Large-format wrap or landmark | Quoted per site or campaign package | Size, location, exclusivity and approval time |
| Printing and installation | Quoted as a production service | Material, dimensions, installation, removal and approvals |
| Sponsorship or domination | Quoted as a package | Included media, duration, exclusivity and production |
| VAT (TVA) | 20% on the quoted amount | Shown as a separate line on the quotation |
Why French airport advertising prices vary
The airport and terminal
Each terminal at Paris Charles de Gaulle differs in passenger volume, airline mix and advertising inventory, so a site is worth what it does for your audience and objective, not just the passenger count.
The zone and share of display
In France, departures, gates, arrivals and baggage claim reach passengers at different moments, and a dedicated site is priced differently from a digital loop shared with other advertisers.
The campaign period and format
Summer is the peak: Charles de Gaulle handled 6.93 million passengers in August 2025 alone. These periods affect demand and availability, and wraps, sponsorships and activations carry their own production and approval requirements.
Production and installation
Artwork adaptation, printing, installation and removal add to the media rate, and 20% VAT (TVA) goes on top. Your quote itemises every line.
French airport advertising, airport by airport
Each airport has its own rate basis and media owner. This is the short version.
Request a media plan for FranceParis Charles de Gaulle airport advertising
CDG72.0 million passengers in 2025, +2.5% (Groupe ADP, Jan 2026). Advertising is sold by Extime Media (Groupe ADP and JCDecaux joint venture) (12 years from 1 January 2023).
Nice airport advertising
NCE15.23 million passengers in 2025, +3.2% (Aeroports de la Cote d'Azur, Jan 2026). Advertising is sold by JCDecaux Airport.
Lyon airport advertising
LYSAdvertising is sold by JCDecaux France.
Paris Orly airport advertising
ORY34.9 million passengers (34,928,909), +5.5% (Groupe ADP, Jan 2026). Advertising is sold by Extime Media.
Marseille Provence airport advertising
MRSAdvertising is sold by JCDecaux Airport France SA.
Who advertises at French airports
Travel and tourism
Hotels, airlines, tour operators and destination boards reach travellers while they are choosing where to stay and what to do.
Property and finance
Developers, banks and wealth managers reach business and international audiences in the calm moments of a journey.
Retail and luxury
Brands with a point of sale at or near the airport turn passenger dwell time into footfall.
Telecom and technology
Digital screens suit app installs, plan launches and product announcements that change quickly.
Automotive
Large-format and premium sites carry model launches to an affluent, mobile audience.
Government and events
Trade fairs, tourism campaigns and public information reach international visitors on arrival.
How a French airport advertising campaign is booked
Five steps from brief to campaign record.
Start the briefDefine the airport coverage
Step 1Choose the airports and terminals to reach in France, as one France plan or separate airport proposals.
Review the site and rate plan
Step 2We shortlist sites at Paris Charles de Gaulle and compare locations, formats and current quotations in EUR, each with its zone, period and price basis.
Confirm artwork for each site
Step 3Each design is checked against site dimensions, file specifications and the content rules of Extime Media. Different formats get their own versions, not one design resized.
Confirm the booking
Step 4You approve the schedule, terms, production and dates. The booking is confirmed once inventory and approvals are secured with Extime Media.
Reconcile site by site
Step 5Each booking is checked against the approved plan, with installation photographs, playback reports or another agreed record.
Why airport advertising works in France
CDG 72.0 million (2025) passengers. Passenger numbers show market scale, not guaranteed impressions or sales.
Access to international travellers
Paris Charles de Gaulle connects France with international and regional routes, so a brand can reach travellers in a defined place during their journey.
Visibility at every stage of the journey
Check-in, security, gates, arrivals and baggage claim are separate moments. A campaign can own one zone or carry one message across several.
Coordinated planning across airports
One brief and one artwork process can cover the airport in France, with inventory and approvals confirmed site by site.
Airport ad sites in France
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
France airport advertising: your questions answered
Airports, costs, artwork and timelines.
Which airports can I advertise at in France?
Paris Charles de Gaulle (CDG). Media ownership and available inventory vary by airport and are confirmed for your dates.
How much does airport advertising cost in France?
Published 2026 benchmarks run from EUR 800 for premium terminal lightbox up to EUR 8,000+ for xxl digital spectacular. Printing, installation and 20% VAT (TVA) are added separately.
Who sells advertising at Paris Charles de Gaulle?
Paris Charles de Gaulle: Extime Media (Groupe ADP and JCDecaux joint venture), 12 years from 1 January 2023. We confirm current rights and availability before any booking.
Is VAT (TVA) charged on airport advertising in France?
Yes. 20% VAT (TVA) is added to the quoted media and production amounts and shown as its own line on the quotation.
Can a campaign target one airport or terminal?
Yes. In France you can book one airport such as Paris Charles de Gaulle, a single terminal, or one passenger zone such as arrivals or departures, based on your audience, objective and budget.
What artwork information is needed before booking?
Share the preferred formats, key visual, offer, brand guidelines and any language versions. If finished artwork exists, send its dimensions and file formats so it can be checked against the selected sites. Content rules apply: Alcohol advertising in France is allowed only on media listed in article L3323-2 of the Code de la sante publique (Loi Evin, 10 Jan 1991), which includes posters and signs, with content limited to the mentions listed in
Do peak seasons affect airport advertising?
Yes. Summer is the peak: Charles de Gaulle handled 6.93 million passengers in August 2025 alone. Confirm your dates early so the plan uses current inventory and quotes.
What does a French airport advertising quote include?
Depending on the booking: media rental, display period, printing, installation, artwork adaptation, package inclusions and 20% VAT (TVA), itemised line by line.
How long does it take to book airport advertising in France?
Timing depends on inventory, Extime Media approval, production and installation. The launch date is set once those deadlines are checked for your sites.
What proof of display do I get?
Depending on the format and media owner: installation photographs, digital playback reports or another agreed record. We confirm which one before you approve the booking.
Plan your French airport
advertising campaign.
Share your target airports, audience, dates and budget to get a shortlist of available sites and current quotations in EUR.