Tokyo in short
How do you advertise at Tokyo Haneda?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in JPY, production cost and proof of display, so you can approve the campaign line by line.
Tokyo Haneda passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 91.6 million passengers, +5.7% | Japan Airport Terminal, Mar 2026 |
Tokyo terminals and who you reach
Haneda handled 91.6 million passengers in 2025, up 5.7% on 2024.
Terminal 1
- •Airlines: Japan Airlines, Skymark, StarFlyer, Japan Transocean Air
- •Who you reach: Domestic flights only
Terminal 2
- •Airlines: ANA, AIRDO, Solaseed Air
- •Who you reach: Domestic flights, plus ANA international
Terminal 3
- •Airlines: Many international airlines
- •Who you reach: International flights only
Tokyo advertising sites and formats
Big Wing sells signboards, posters, gate video and event space; sizes on request.
Illuminated signboards
TerminalsOver 300 illuminated signboards, long or short term.
Short-term posters
TerminalsPoster campaigns listed with the signboards.
Gate video network
All boarding gatesVideo with sound and text to departing flyers, targeted by destination.
Marketplace event space
T1 2F, T2 2F and 5FEvent space for product launches and seasonal promotions.
Edo Stage
Terminal 3, 4FEvent space in the international terminal.
Festival Plaza
Terminal 3, 5FEvent space in the international terminal.
Tokyo Haneda airport advertising cost
Published 2026 benchmarks at Tokyo Haneda run from JPY 500,000 to JPY 3,000,000, depending on format and period.
Indicative JPY benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Tokyo Haneda (HND) |
|---|---|
| Illuminated signboard and lightbox | JPY 500,000–2,000,000 / month |
| Digital screen, high-traffic zone | JPY 800,000–3,000,000 / month |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in JPY, production and installation, and 10% consumption tax
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Tokyo Haneda airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Tokyo Haneda reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 10% consumption tax sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Tokyo Haneda with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in JPY, production, installation and 10% consumption tax, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planTokyo Narita (NRT)
JapanCompare terminals, formats and rates at Tokyo Narita (NRT), with 6 ad site formats listed.
Delhi (DEL)
IndiaCompare terminals, formats and rates at Delhi (DEL), with 13 ad site formats listed.
Manila (MNL)
PhilippinesCompare terminals, formats and rates at Manila (MNL), with 6 ad site formats listed.
Ad sites at Tokyo (HND)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
A digital screen in one of Haneda’s highest-traffic zones, booked by the month.
Airport Advertising in HND digital screen, high-traffic zone
Illuminated signboards and lightboxes at Haneda, the lowest published entry point at the airport.
Airport Advertising in HND illuminated signboard and lightboxAirport advertising at Tokyo Haneda: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Tokyo Haneda?
Japan Airport Terminal (domestic terminals) sells advertising at Tokyo Haneda.
How much does it cost to advertise at Tokyo Haneda?
Published JPY benchmarks include Illuminated signboard and lightbox JPY 500,000–2,000,000 / month and Digital screen, high-traffic zone JPY 800,000–3,000,000 / month. These are media only, and production and 10% consumption tax are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Tokyo Haneda airport advertising?
Yes. 10% consumption tax is added to the quoted amount.
How many passengers use Tokyo Haneda?
Tokyo Haneda handled 91.6 million passengers in 2025 (+5.7%), according to Japan Airport Terminal, Mar 2026.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Tokyo Haneda quote
in 24 hours.
Sites, availability and a costed plan in JPY.