São Paulo in short
How do you advertise at Sao Paulo-Guarulhos?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in USD, production cost and proof of display, so you can approve the campaign line by line.
São Paulo terminals and who you reach
35% of passengers fly international and 33% travel for work, per GRU Airport.
Terminal 1
- •Airlines: Azul
- •Who you reach: Domestic travellers
Terminal 2
- •Airlines: Domestic and international carriers
- •Who you reach: 2.8 million passengers a month
Terminal 3
- •Airlines: International carriers
- •Who you reach: International departures and arrivals
São Paulo advertising sites and formats
JCDecaux sells 460 faces in all terminals and on the highway; sizes are in the media kit.
3D Deep Iconic
Terminal 3 check-inU-shaped 3D LED format, first of its kind in Latin America.
Iconic LED Slim
Terminal 3 shoppingSlim iconic LED screen in the shopping area.
JCDecaux airport network
All terminals460 faces along the traveller journey, incl.
Highway media
Airport approachMedia on the highway into the airport.
Wi-Fi network ads
All terminalsVideo, app download and poll ads, 785,000+ monthly engagements.
São Paulo Guarulhos airport advertising cost
Published 2026 benchmarks at São Paulo Guarulhos run from USD 2,000 to USD 100,000+, depending on format and period.
Indicative USD benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | São Paulo-Guarulhos International (GRU) |
|---|---|
| Digital spectacular | USD 15,000–80,000+ / 4 weeks |
| Digital network screens | USD 5,000–25,000 / 4 weeks |
| Backlit spectacular and static | USD 4,000–30,000 / 4 weeks |
| Wall wrap and large banner | USD 8,000–40,000 / 4 weeks |
| WiFi sponsorship | USD 5,000–20,000 / campaign |
| VIP lounge placement | USD 3,000–15,000 / 4 weeks |
| Column wrap | USD 2,000–10,000 / 4 weeks |
| Experiential activation | USD 15,000–100,000+ / campaign |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in USD, production and installation, and local taxes
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Sao Paulo-Guarulhos airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Sao Paulo-Guarulhos reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and local taxes sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Sao Paulo-Guarulhos with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in USD, production, installation and local taxes, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planAtlanta (ATL)
United StatesCompare terminals, formats and rates at Atlanta (ATL), with 7 ad site formats listed.
Santiago (SCL)
ChileCompare terminals, formats and rates at Santiago (SCL), with 6 ad site formats listed.
Toronto (YYZ)
CanadaCompare terminals, formats and rates at Toronto (YYZ), with 6 ad site formats listed.
Ad sites at São Paulo (GRU)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Sao Paulo-Guarulhos: your questions answered
Sellers, costs, tax and booking.
How much does it cost to advertise at Sao Paulo-Guarulhos?
Published USD benchmarks include Digital spectacular USD 15,000–80,000+ / 4 weeks, Digital network screens USD 5,000–25,000 / 4 weeks and Backlit spectacular and static USD 4,000–30,000 / 4 weeks. These are media only, and production and local taxes are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Sao Paulo-Guarulhos airport advertising?
Local taxes are added to the quoted amount and shown as a separate line.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your São Paulo Guarulhos quote
in 24 hours.
Sites, availability and a costed plan in USD.