Miami in short
How do you advertise at Miami?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in USD, production cost and proof of display, so you can approve the campaign line by line.
Miami passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 55.3 million passengers, -1.1% | Airports Council International North America, Jul 2026 |
Miami terminals and who you reach
MIA handled about 55.3 million passengers in 2025, eighth in North America per ACI-NA.
North Terminal (Concourse D)
- •Airlines: American
- •Who you reach: American Airlines Latin America and Caribbean hub passengers
Central Terminal (Concourses E, F, G)
- •Airlines: Not confirmed
- •Who you reach: Not confirmed
South Terminal (Concourses H, J)
- •Airlines: Delta, United, Lufthansa, Air France
- •Who you reach: Domestic and European passengers
Miami advertising sites and formats
JCDecaux lists MIA inventory on its own site; the airport has not published the concession term, formats or sizes.
Synced digital networks
MIA terminalsFull-airport synchronised digital networks listed by JCDecaux; sizes not published.
Premium large-format digital
MIA terminalsLarge-format digital placements listed by JCDecaux; locations and sizes not published.
Static placements
MIA terminals195+ static panels listed on JCDecaux's Miami page; sizes not published.
Exterior sites
Airport exteriorExterior formats listed by JCDecaux; locations not published.
Private aviation screens and banners
Two private terminals including EmbassairDigital screens and static banners in two private terminals, plus tarmac exterior banners.
Miami airport advertising cost
Published 2026 benchmarks at Miami start from USD 8,000 / 4 weeks, depending on format and period.
Indicative USD benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Miami (MIA) |
|---|---|
| Static panel, benchmark for Tier 1 hubs | USD 8,000–45,000 / 4 weeks |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in USD, production and installation, and local taxes
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Miami airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Miami reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and local taxes sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Miami with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in USD, production, installation and local taxes, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planAtlanta (ATL)
United StatesCompare terminals, formats and rates at Atlanta (ATL), with 7 ad site formats listed.
Los Angeles (LAX)
United StatesCompare terminals, formats and rates at Los Angeles (LAX), with 7 ad site formats listed.
Manchester, NH (MHT)
United StatesCompare terminals, formats and rates at Manchester, NH (MHT), with 7 ad site formats listed.
Airport advertising at Miami: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Miami?
JCDecaux sells advertising at Miami. The airport is operated by Miami-Dade Aviation Department.
How much does it cost to advertise at Miami?
Published USD benchmarks include static panel, benchmark for tier 1 hubs USD 8,000–45,000 / 4 weeks. These are media only, and production and local taxes are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Miami airport advertising?
Local taxes are added to the quoted amount and shown as a separate line.
How many passengers use Miami?
Miami handled 55.3 million passengers in 2025, -1.1%, according to Airports Council International North America, Jul 2026.
What are the artwork and content rules at Miami?
The FTC says advertising must be truthful, must not be deceptive or unfair, and claims must be backed by evidence.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Miami quote
in 24 hours.
Sites, availability and a costed plan in USD.