Brussels in short
How do you advertise at Brussels?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in EUR, production cost and proof of display, so you can approve the campaign line by line.
Brussels passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 24.4 million passengers, +3.3% | Brussels Airport Company, Jan 2026 |
Brussels terminals and who you reach
24.4 million passengers in 2025, up 3.3% on 2024.
Pier A
- •Airlines: Flights within the Schengen area
- •Who you reach: European business and leisure travellers
Pier B
- •Airlines: Flights to non-Schengen destinations
- •Who you reach: Intercontinental and UK-bound travellers
Brussels advertising sites and formats
JCDecaux Belgium has held the exclusive concession since 1 January 2026.
85-inch digital panel network
TerminalNetwork of 85-inch digital panels.
Gates A digital network
Pier ADigital screens limited to Gates A.
Gates B digital network
Pier BDigital screens limited to Gates B.
Large digital formats
TerminalBigger digital screens beyond the standard panel.
Billboards
AirportBillboards up to 400 sq m.
Brand zones and brand stages
TerminalActivation podiums and immersive event setups.
Brussels airport advertising cost
Published 2026 benchmarks at Brussels run from EUR 5,000 to EUR 80,000+, depending on format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Brussels (BRU) |
|---|---|
| Digital panel network share | EUR 5,000–12,000 / 4 weeks |
| Gates A and B targeted package | EUR 10,000–25,000 / 4 weeks |
| Large-format digital spectacular | EUR 20,000–80,000+ / campaign |
| Brand zone and immersive activation | From EUR 40,000 / campaign |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in EUR, production and installation, and local taxes
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Brussels airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Brussels reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and local taxes sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Brussels with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in EUR, production, installation and local taxes, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planFrankfurt (FRA)
GermanyCompare terminals, formats and rates at Frankfurt (FRA), with 29 ad site formats listed.
Lisbon (LIS)
PortugalCompare terminals, formats and rates at Lisbon (LIS), with 11 ad site formats listed.
Athens (ATH)
GreeceCompare terminals, formats and rates at Athens (ATH), with 9 ad site formats listed.
Ad sites at Brussels (BRU)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
An immersive brand zone or activation in the terminal, quoted per campaign.
Airport Advertising in BRU brand zone and immersive activation
A share of the 85-inch digital panel network, booked by the four-week flight.
Airport Advertising in BRU digital panel network share
A package of digital placements at Gates A and B, booked by the four-week flight.
Airport Advertising in BRU gates A and B targeted package
Large-format digital spectaculars, the top tier of digital at Brussels Airport.
Airport Advertising in BRU large-format digital spectacularAirport advertising at Brussels: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Brussels?
JCDecaux Belgium sells advertising at Brussels.
How much does it cost to advertise at Brussels?
Published EUR benchmarks include Digital panel network share EUR 5,000–12,000 / 4 weeks, Gates A and B targeted package EUR 10,000–25,000 / 4 weeks and Large-format digital spectacular EUR 20,000–80,000+ / campaign. These are media only, and production and local taxes are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Brussels airport advertising?
Local taxes are added to the quoted amount and shown as a separate line.
How many passengers use Brussels?
Brussels handled 24.4 million passengers in 2025 (+3.3%), according to Brussels Airport Company, Jan 2026.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Brussels quote
in 24 hours.
Sites, availability and a costed plan in EUR.