Adelaide in short
How do you advertise at Adelaide?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in AUD, production cost and proof of display, so you can approve the campaign line by line.
Adelaide passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 12 months to June 2026 | 9.15 million passengers, +4.8% | Adelaide Airport |
Adelaide terminals and who you reach
9.15 million passengers in FY26, up 4.8%, with international up 20.2%.
Terminal 1
- •Airlines: Qantas, Jetstar, Rex, Singapore Airlines
- •Who you reach: International, domestic and regional in one terminal
Adelaide advertising sites and formats
JCDecaux sells 50+ screens across both terminals plus roadside, quoted by package.
Terminal Digital Screens
International, domesticMore than 50 digital screens across the international and domestic terminals.
Roadside Digital Large Format
Airport roadsThree digital large format billboards added to the airport roadside portfolio.
Roadside Billboards
Airport roadsRoadside billboard portfolio JCDecaux has held with Adelaide Airport for many years.
Iconic Impact Screens
Adelaide AirportHigh-impact screens that complement a Goodbye or Hello network of linked screens.
Connected Journeys Network
Arrivals to gatesConsecutive touchpoints from arrivals through check-in to departure gates.
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in AUD, production and installation, and 10% GST
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Adelaide airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Adelaide reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 10% GST sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Adelaide with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in AUD, production, installation and 10% GST, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planBrisbane (BNE)
AustraliaCompare terminals, formats and rates at Brisbane (BNE), with 5 ad site formats listed.
Melbourne (MEL)
AustraliaCompare terminals, formats and rates at Melbourne (MEL), with 5 ad site formats listed.
Perth (PER)
AustraliaCompare terminals, formats and rates at Perth (PER), with 5 ad site formats listed.
Ad sites at Adelaide (ADL)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Adelaide: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Adelaide?
JCDecaux sells advertising at Adelaide. The airport is operated by Adelaide Airport.
How much does it cost to advertise at Adelaide?
There is no published rate card, so every site is quoted against your brief and current availability, with production and 10% GST shown as separate lines.
Is tax charged on Adelaide airport advertising?
Yes. 10% GST is added to the quoted amount.
How many passengers use Adelaide?
Adelaide handled 9.15 million passengers in the 12 months to June 2026, +4.8%, according to Adelaide Airport.
What are the artwork and content rules at Adelaide?
The AANA Code of Ethics covers advertising in any medium including outdoor media, with competitor complaints (Section 1) and consumer complaints (Section 2).
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Adelaide quote
in 24 hours.
Sites, availability and a costed plan in AUD.