Bogotá in short
How do you advertise at El Dorado?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in USD, production cost and proof of display, so you can approve the campaign line by line.
El Dorado passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2024 (full year) | 45.8 million (45,802,360) passengers | Bogota.gov.co, citing Aerocivil, Feb 2025 |
Bogotá terminals and who you reach
45.8 million passengers in 2024, per Aerocivil.
Domestic terminal
Who you reach: Advertising covers the domestic terminal
International terminal
Who you reach: Advertising covers the international terminal
Bogotá advertising sites and formats
JCDecaux names indoor pier formats and three digital circuits; sizes are quoted on request.
Digital MUPIs
Both piersDigital MUPI screens, listed by JCDecaux Colombia for El Dorado.
National indoor large formats
National pierLarge format sites at strategic points in the national pier expansion.
International indoor iconic formats
International pierIconic format sites at strategic points on the international pier.
Circuito Totems
Domestic departure exitsDigital totem screens at the national departure exits.
Circuito Informativo
TerminalDigital and interactive screens inside El Dorado.
Circuito Dorado
Calle 26 access road24 illuminated points and 66 flat poster spaces from Avenida Ciudad de Cali.
Bogotá El Dorado airport advertising cost
Published 2026 benchmarks at Bogotá El Dorado run from USD 1,500 to USD 8,000, depending on format and period.
Indicative USD benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | El Dorado International (BOG) |
|---|---|
| Digital screen network | USD 3,000–8,000 / month |
| Static billboard, interior | USD 2,500–6,000 / month |
| Lightbox and poster | USD 1,500–4,000 / month |
| Baggage claim display | USD 2,000–5,000 / month |
| Jet bridge wrap | USD 3,500–7,000 / month |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in USD, production and installation, and 19% IVA
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect El Dorado airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at El Dorado reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 19% IVA sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at El Dorado with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in USD, production, installation and 19% IVA, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planSão Paulo (GRU)
BrazilCompare terminals, formats and rates at São Paulo (GRU), with 8 ad site formats listed.
Atlanta (ATL)
United StatesCompare terminals, formats and rates at Atlanta (ATL), with 7 ad site formats listed.
Santiago (SCL)
ChileCompare terminals, formats and rates at Santiago (SCL), with 6 ad site formats listed.
Ad sites at Bogotá (BOG)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at El Dorado: your questions answered
Sellers, costs, tax and booking.
How much does it cost to advertise at El Dorado?
Published USD benchmarks include Digital screen network USD 3,000–8,000 / month, Static billboard, interior USD 2,500–6,000 / month and Lightbox and poster USD 1,500–4,000 / month. These are media only, and production and 19% IVA are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on El Dorado airport advertising?
Yes. 19% IVA is added to the quoted amount.
How many passengers use El Dorado?
El Dorado handled 45.8 million (45,802,360) passengers in 2024, according to Bogota.gov.co, citing Aerocivil, Feb 2025.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Bogotá El Dorado quote
in 24 hours.
Sites, availability and a costed plan in USD.