Milan in short
How do you advertise at Milan Malpensa?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in EUR, production cost and proof of display, so you can approve the campaign line by line.
Milan Malpensa passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 31.2 million passengers, +9% | SEA Milan Airports |
Milan Malpensa terminals and who you reach
31.2 million passengers in 2025, up 9%, across two terminals.
Terminal 1
- •Airlines: Intercontinental carriers
- •Who you reach: Intercontinental travellers
Terminal 2
- •Airlines: easyJet
- •Who you reach: International low-cost travellers
Milan Malpensa advertising sites and formats
IGPDecaux sells Malpensa T1 and T2 by format; slots are quoted on request.
Backlit Installations
Terminal 1 and 2LED backlit posters from 120x150cm to 17x5m, mostly landscape.
Airport Vision Network
Terminal 1 and 2Large-format LCD screens in the main transit and waiting areas.
Maxi Screens and Videowalls
Terminal 1Large-format screens in high passenger traffic areas.
Airport Dominations
Terminal 1 and 2Customised high-impact takeovers of airport areas.
Exhibition Areas
Terminal 1 and 2Rented stand or info-point space, from 15 days to 6 months.
Sampling
Terminal 1 and 2Promotional sampling campaigns with a minimum duration of 5 days.
Stickers
Terminal 1Adhesive non-standard graphics on columns, windows and check-in desks.
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in EUR, production and installation, and 22% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Milan Malpensa airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Milan Malpensa reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 22% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Milan Malpensa with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in EUR, production, installation and 22% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planRome (FCO)
ItalyCompare terminals, formats and rates at Rome (FCO), with 4 ad site formats listed.
Frankfurt (FRA)
GermanyCompare terminals, formats and rates at Frankfurt (FRA), with 29 ad site formats listed.
Lisbon (LIS)
PortugalCompare terminals, formats and rates at Lisbon (LIS), with 11 ad site formats listed.
Ad sites at Milan (MXP)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Milan Malpensa: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Milan Malpensa?
IGPDecaux sells advertising at Milan Malpensa. The airport is operated by SEA Milan Airports.
How much does it cost to advertise at Milan Malpensa?
There is no published rate card, so every site is quoted against your brief and current availability, with production and 22% VAT shown as separate lines.
Is tax charged on Milan Malpensa airport advertising?
Yes. 22% VAT is added to the quoted amount.
How many passengers use Milan Malpensa?
Milan Malpensa handled 31.2 million passengers in 2025, +9%, according to SEA Milan Airports.
What are the artwork and content rules at Milan Malpensa?
The IAP Code of Self-Regulation of Commercial Communication (71st edition, in force from 30 October 2024) requires commercial communication to be honest, truthful and fair (Art. 1).
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Milan quote
in 24 hours.
Sites, availability and a costed plan in EUR.