Brisbane in short
How do you advertise at Brisbane?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in AUD, production cost and proof of display, so you can approve the campaign line by line.
Brisbane passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| FY2025-26 | 25.25 million passengers, +4.0% | Brisbane Airport, Aug 2026 |
| Market: New Zealand | Top international two-way market (Brisbane Airport CEO, Nov 2025) | Brisbane Airport, Aug 2026 |
| Market: Singapore | More than 1 million passengers travelled to Brisbane via Singapore Changi in FY26 | Brisbane Airport, Aug 2026 |
| Market: Mainland China | Fastest-growing market, +51.1% in FY26 | Brisbane Airport, Aug 2026 |
Brisbane terminals and who you reach
7.08 million international passengers in FY26, the first time above seven million.
Domestic Terminal
- •Airlines: Qantas, QantasLink, Jetstar, Link Airways, Virgin Australia
- •Who you reach: 18.17M domestic passengers in FY26
International Terminal
- •Airlines: International airlines
- •Who you reach: 7.08M international passengers in FY26
Brisbane advertising sites and formats
oOh!media manages airport advertising across both terminals and the precinct.
Big Morety
Moreton Drive400 sqm digital billboard on Moreton Drive at Brisbane Airport.
Domestic Terminal Sites
Domestic TerminalDigital and classic small and large format sites in the Domestic Terminal.
International Terminal Sites
International TerminalDigital and classic small and large format sites in the International Terminal.
Brand Activations
Both terminalsActivations and experiential displays inside the airport terminals.
Wi-Fi Sponsorship
Airport Wi-FiSponsorship of the airport Wi-Fi service.
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in AUD, production and installation, and 10% GST
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Brisbane airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Brisbane reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 10% GST sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Brisbane with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in AUD, production, installation and 10% GST, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planAdelaide (ADL)
AustraliaCompare terminals, formats and rates at Adelaide (ADL), with 5 ad site formats listed.
Melbourne (MEL)
AustraliaCompare terminals, formats and rates at Melbourne (MEL), with 5 ad site formats listed.
Perth (PER)
AustraliaCompare terminals, formats and rates at Perth (PER), with 5 ad site formats listed.
Ad sites at Brisbane (BNE)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Brisbane: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Brisbane?
oOh!media sells advertising at Brisbane. The airport is operated by Brisbane Airport Corporation.
How much does it cost to advertise at Brisbane?
There is no published rate card, so every site is quoted against your brief and current availability, with production and 10% GST shown as separate lines.
Is tax charged on Brisbane airport advertising?
Yes. 10% GST is added to the quoted amount.
How many passengers use Brisbane?
Brisbane handled 25.25 million passengers in FY2025-26, +4.0%, according to Brisbane Airport, Aug 2026.
What are the artwork and content rules at Brisbane?
The AANA Code of Ethics covers advertising in any medium including outdoor media, with competitor complaints (Section 1) and consumer complaints (Section 2).
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Brisbane quote
in 24 hours.
Sites, availability and a costed plan in AUD.