Istanbul in short
How do you advertise at Istanbul?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in TRY, production cost and proof of display, so you can approve the campaign line by line.
Istanbul passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 84.5 million passengers, +5% | DHMI, Feb 2026 |
Istanbul terminals and who you reach
Istanbul Airport served 84.5 million passengers in 2025, up 5% (DHMI).
Main terminal
Who you reach: All passengers; main terminal building of about 1.4 million sq m
Passenger bridges and bellows
Who you reach: Passengers boarding and leaving aircraft
Istanbul advertising sites and formats
iGA offers space inside and outside the terminal; sizes and rates are quoted on enquiry.
Terminal advertising space
Inside and outside41,000 sq m of advertising space in total.
Digital advertising units
Terminal4,000 sq m of digital advertising units across the airport.
High-impact advertising stands
TerminalStand formats for high visibility.
Passenger bridges
Gate to aircraftBranding on passenger bridges.
Aircraft boarding bellows
Gate to aircraftBranding on boarding bellows.
Special project areas
Across the airportCustom areas for sponsor activations and brand collaborations.
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in TRY, production and installation, and 20% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Istanbul airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Istanbul reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 20% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Istanbul with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in TRY, production, installation and 20% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Published media facts at Istanbul Airport
What the airport operator and trade press have published. The airport page names no sites or prices, so specs and rates are quoted per brief.
| Item | Published detail | Source |
|---|---|---|
| Advertising space | A total of 41,000 sq m of advertising space, of which 4,000 sq m is digital, including passenger bridges and boarding bellows. | Istanbul Airport (IGA), advertising page (undated) |
| Media owner | Media Port is listed as exclusively managing advertising spaces at Istanbul Airport. | ACI Europe directory (undated, confirm current) |
| Digital network | A 2020 report describes 726 Samsung displays on a Navori-driven network. Confirm the current count. | AV Network, 9 July 2020 |
| Passenger traffic | 84.44 million passengers in 2025, up 5.5%. | Hurriyet Daily News, 15 April 2026, citing ACI |
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planFrankfurt (FRA)
GermanyCompare terminals, formats and rates at Frankfurt (FRA), with 29 ad site formats listed.
Lisbon (LIS)
PortugalCompare terminals, formats and rates at Lisbon (LIS), with 11 ad site formats listed.
Athens (ATH)
GreeceCompare terminals, formats and rates at Athens (ATH), with 9 ad site formats listed.
Ad sites at Istanbul (IST)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Istanbul: your questions answered
Sellers, costs, tax and booking.
How much does it cost to advertise at Istanbul?
There is no published rate card, so every site is quoted against your brief and current availability, with production and 20% VAT shown as separate lines.
Is tax charged on Istanbul airport advertising?
Yes. 20% VAT is added to the quoted amount.
How many passengers use Istanbul?
Istanbul handled 84.5 million passengers in 2025 (+5%), according to DHMI, Feb 2026.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Istanbul Airport airport quote
in 24 hours.
Sites, availability and a costed plan for your dates.