Canadian airports at a glance
Passenger figures from the airport operators, with year and publisher.
How do you plan airport advertising in Canada?
Decide which airports and terminals matter to your brand, who you need to reach, the campaign objective, dates, preferred formats and budget. Then compare named advertising sites by terminal, passenger zone, share of display, artwork rules, local charges and the proof the media owner provides after the campaign.
Canadian airports by audience
Start with the airport and terminal closest to your customer journey. The final shortlist is built from current passenger information and confirmed inventory.
| Goal | Airport examples | Planning use |
|---|---|---|
| International travellers | Toronto Pearson international traffic (30.1 million passengers in 2025 per GTAA) | Tourism, hospitality, financial services, luxury, telecom roaming |
| Domestic travellers | Toronto Pearson domestic traffic (17.2 million passengers in 2025 per GTAA) | Retail, automotive, consumer brands, entertainment, regional tourism |
| Business travellers | Toronto Pearson departures and arrivals areas | Technology, B2B services, banking, executive education |
Airport advertising formats at Toronto Pearson
The formats we plan most often. Availability is confirmed against current inventory, and each site is quoted per brief.
Digital screens and networks
Creative runs as a file in a loop shared with other advertisers, so it can change during the campaign without reprinting.
Backlit lightboxes and static sites
One printed visual held in a fixed position for the whole booking period.
Large-format wraps and banners
Prominent surfaces for launches, market entry and brand statements.
Sponsorships and dominations
Several placements combined in one zone or terminal, with exclusivity terms agreed in the quote.
Baggage claim and arrivals
Placements that reach arriving passengers while they wait for bags or head for the exit.
Airports we cover
Toronto Pearson, Canada’s busiest airport.
Canada’s largest hub, where Terminal 1 carries the bulk of long-haul arrivals.
Airport advertising in Toronto
26.9 million passengers in 2025. Rates quoted per brief.
Airport advertising in Vancouver
22.4 million passengers in 2025. Rates quoted per brief.
Airport advertising in MontréalHow airport advertising is priced in Canada
There is no published rate card for Toronto Pearson, so every site is quoted against your brief and the media owner's current availability. A quote names the format, period and price basis for each site, with production and 13% HST shown as separate lines.
Airport advertising cost comparison
Every Canadian quote names the airport, terminal, zone, format and price basis, so options can be compared before sign-off.
| Goal | Charging basis | What changes the figure |
|---|---|---|
| Digital screen network | Quoted per network, period and share of display | Number of screens, terminal, loop share and campaign length |
| Backlit or static site | Quoted per site and booking period | Airport, terminal, zone, size and duration |
| Large-format wrap or landmark | Quoted per site or campaign package | Size, location, exclusivity and approval time |
| Printing and installation | Quoted as a production service | Material, dimensions, installation, removal and approvals |
| Sponsorship or domination | Quoted as a package | Included media, duration, exclusivity and production |
| HST | 13% on the quoted amount | Shown as a separate line on the quotation |
Why Canadian airport advertising prices vary
The airport and terminal
Each terminal at Toronto Pearson differs in passenger volume, airline mix and advertising inventory, so a site is worth what it does for your audience and objective, not just the passenger count.
The zone and share of display
In Canada, departures, gates, arrivals and baggage claim reach passengers at different moments, and a dedicated site is priced differently from a digital loop shared with other advertisers.
The campaign period and format
School holidays, public holidays and major events affect demand and availability. Wraps, sponsorships and activations also carry their own production and approval requirements.
Production and installation
Artwork adaptation, printing, installation and removal add to the media rate, and 13% HST goes on top. Your quote itemises every line.
Canadian airport advertising, airport by airport
Each airport has its own rate basis and media owner. This is the short version.
Request a media plan for CanadaToronto Pearson airport advertising
YYZ47.3 million passengers in 2025, +1.1% (GTAA, Mar 2026). Advertising is sold by PATTISON Outdoor Advertising (10-year exclusive agreement).
Vancouver airport advertising
YVR26.9 million passengers in 2025, +2.7% (Vancouver Airport Authority, Feb 2026). Advertising is sold by PATTISON Outdoor Advertising.
Who advertises at Canadian airports
Travel and tourism
Hotels, airlines, tour operators and destination boards reach travellers while they are choosing where to stay and what to do.
Property and finance
Developers, banks and wealth managers reach business and international audiences in the calm moments of a journey.
Retail and luxury
Brands with a point of sale at or near the airport turn passenger dwell time into footfall.
Telecom and technology
Digital screens suit app installs, plan launches and product announcements that change quickly.
Automotive
Large-format and premium sites carry model launches to an affluent, mobile audience.
Government and events
Trade fairs, tourism campaigns and public information reach international visitors on arrival.
How a Canadian airport advertising campaign is booked
Five steps from brief to campaign record.
Start the briefDefine the airport coverage
Step 1Choose the airports and terminals to reach in Canada, as one Canada plan or separate airport proposals.
Review the site and rate plan
Step 2We shortlist sites at Toronto Pearson and compare locations, formats and current quotations, each with its zone, period and price basis.
Confirm artwork for each site
Step 3Each design is checked against site dimensions, file specifications and the content rules of PATTISON Outdoor Advertising. Different formats get their own versions, not one design resized.
Confirm the booking
Step 4You approve the schedule, terms, production and dates. The booking is confirmed once inventory and approvals are secured with PATTISON Outdoor Advertising.
Reconcile site by site
Step 5Each booking is checked against the approved plan, with installation photographs, playback reports or another agreed record.
Why airport advertising works in Canada
YYZ 47.3 million (2025) passengers. Passenger numbers show market scale, not guaranteed impressions or sales.
Access to international travellers
Toronto Pearson connects Canada with international and regional routes, so a brand can reach travellers in a defined place during their journey.
Visibility at every stage of the journey
Check-in, security, gates, arrivals and baggage claim are separate moments. A campaign can own one zone or carry one message across several.
Coordinated planning across airports
One brief and one artwork process can cover the airport in Canada, with inventory and approvals confirmed site by site.
Airport ad sites in Canada
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Canada airport advertising: your questions answered
Airports, costs, artwork and timelines.
Which airports can I advertise at in Canada?
Toronto Pearson (YYZ). Media ownership and available inventory vary by airport and are confirmed for your dates.
How much does airport advertising cost in Canada?
There is no published rate card for Toronto Pearson. Send your dates, formats and budget and we quote each site against current availability, with production and 13% HST shown separately.
Who sells advertising at Toronto Pearson?
Toronto Pearson: PATTISON Outdoor Advertising, 10-year exclusive agreement. We confirm current rights and availability before any booking.
Is HST charged on airport advertising in Canada?
Yes. 13% HST is added to the quoted media and production amounts and shown as its own line on the quotation.
Can a campaign target one airport or terminal?
Yes. In Canada you can book one airport such as Toronto Pearson, a single terminal, or one passenger zone such as arrivals or departures, based on your audience, objective and budget.
What artwork information is needed before booking?
Share the preferred formats, key visual, offer, brand guidelines and any language versions. If finished artwork exists, send its dimensions and file formats so it can be checked against the selected sites. Content rules apply: The Canadian Code of Advertising Standards, administered by Ad Standards, is the national self-regulatory code for advertising in Canada.
Do peak seasons affect airport advertising?
Yes. Holidays and major events affect demand, availability and the sites open for booking. Confirm your dates early so the plan uses current inventory and quotes.
What does a Canadian airport advertising quote include?
Depending on the booking: media rental, display period, printing, installation, artwork adaptation, package inclusions and 13% HST, itemised line by line.
How long does it take to book airport advertising in Canada?
Timing depends on inventory, PATTISON Outdoor Advertising approval, production and installation. The launch date is set once those deadlines are checked for your sites.
What proof of display do I get?
Depending on the format and media owner: installation photographs, digital playback reports or another agreed record. We confirm which one before you approve the booking.
Plan your Canadian airport
advertising campaign.
Share your target airports, audience, dates and budget to get a shortlist of available sites and current quotations.