Abu Dhabi at a glance
How do you advertise at Zayed International?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in AED, production cost and proof of display, so you can approve the campaign line by line.
Zayed International passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 32.5 million passengers | Abu Dhabi Airports, Jan 2026 |
Zayed International terminals and who you reach
Terminal A
The new terminal (formerly the Midfield Terminal), operating since November 2023. The Abu Dhabi Media Office stated on 19 November 2023 that 28 international airlines were fully operational from Terminal A and that all airlines previously operating from the airport had moved to it.
Abu Dhabi advertising sites and formats
JCDecaux holds the exclusive Terminal A concession; these are its announced formats.
85-inch digital networks
Terminal A85-inch digital screens delivering reach and frequency.
Iconic media walls
Terminal AFour media walls of 20 sq m each.
Exclusive VIP networks
Terminal AAnnounced premium network.
Formats available at Zayed International
Lightbox or static panel
Published AED benchmark: AED 10,000–35,000 / month. Production and 5% VAT are extra.
Digital screen, standard
Published AED benchmark: AED 25,000–60,000 / month. Production and 5% VAT are extra.
Digital spectacular or media wall
Published AED benchmark: AED 60,000–150,000 / month. Production and 5% VAT are extra.
Large-format banner
Published AED benchmark: AED 40,000–120,000 / month. Production and 5% VAT are extra.
Experiential activation
Published AED benchmark: AED 50,000–200,000 / campaign. Production and 5% VAT are extra.
Full terminal sponsorship
Published AED benchmark: from AED 500,000 / quarter. Production and 5% VAT are extra.
What it costs
Published 2026 benchmarks for Abu Dhabi (AUH), in AED. Each rate depends on terminal, zone and campaign period.
Indicative 2026 benchmarks in AED, media only. Printing, installation and artwork adaptation are quoted separately, and 5% VAT is added. Current rates and minimum periods are confirmed for your dates before booking.
Get a costed site plan| Format | Abu Dhabi (AUH) |
|---|---|
| Lightbox or static panel | AED 10,000–35,000 / month |
| Digital screen, standard | AED 25,000–60,000 / month |
| Digital spectacular or media wall | AED 60,000–150,000 / month |
| Large-format banner | AED 40,000–120,000 / month |
| Experiential activation | AED 50,000–200,000 / campaign |
| Full terminal sponsorship | From AED 500,000 / quarter |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in AED, production and installation, and 5% VAT
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Zayed International airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Zayed International reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 5% VAT sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Zayed International with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in AED, production, installation and 5% VAT, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Published media facts at Abu Dhabi
What has been published about Abu Dhabi airport media. Confirm the current media owner and site specs before you book.
| Item | Published detail | Source |
|---|---|---|
| Media owner | JCDecaux was awarded an exclusive 10-year contract by Abu Dhabi Airports Company in 2013, and a ten-year exclusive concession for the Midfield Terminal in 2019. We could not confirm the current term. | JCDecaux, 10 July 2013; Moodie Davitt Report, 2019 (confirm current) |
| Midfield Terminal sites | Four media walls of 20 sq m each, plus 85-inch digital networks and VIP networks. | Moodie Davitt Report, 2019 (confirm current) |
| Passenger traffic | A record 32.5 million passengers at Zayed International in 2025, and more than 33 million across all five Abu Dhabi airports. | Khaleej Times, 29 January 2026 |
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planDubai (DXB)
United Arab EmiratesCompare terminals, formats and rates at Dubai (DXB), with 4 ad site formats listed.
Sharjah (SHJ)
United Arab EmiratesCompare terminals, formats and rates at Sharjah (SHJ).
Doha (DOH)
QatarCompare terminals, formats and rates at Doha (DOH), with 6 ad site formats listed.
Ad sites at Abu Dhabi (AUH)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Zayed International: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Zayed International?
JCDecaux sells advertising at Zayed International.
How much does it cost to advertise at Zayed International?
Published AED benchmarks include Lightbox or static panel AED 10,000–35,000 / month, Digital screen, standard AED 25,000–60,000 / month and Digital spectacular or media wall AED 60,000–150,000 / month. These are media only, and production and 5% VAT are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Zayed International airport advertising?
Yes. 5% VAT is added to the quoted amount.
How many passengers use Zayed International?
Zayed International handled 32.5 million passengers in 2025, according to Abu Dhabi Airports, Jan 2026.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Abu Dhabi quote
in 24 hours.
Rates, availability and a format plan for Abu Dhabi, by tomorrow.