Sydney in short
How do you advertise at Sydney?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in AUD, production cost and proof of display, so you can approve the campaign line by line.
Sydney passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 42.54 million passengers, +2.7% | Sydney Airport, Feb 2026 |
Sydney terminals and who you reach
17.17 million international passengers in 2025, a record year for international travel.
Terminal 1
- •Airlines: All international airlines
- •Who you reach: International arrivals and departures; 1.5M passengers a month
Terminal 2
- •Airlines: Virgin Australia, Jetstar, Rex
- •Who you reach: Domestic travellers, median age 30
Terminal 3
- •Airlines: Qantas, QantasLink
- •Who you reach: Domestic travellers, median age 40
Sydney advertising sites and formats
JCDecaux sells 230+ screens across all terminals, quoted by package.
The Halo
Terminal 3 atrium360-degree digital ring above existing atrium screens.
The Wanderlust
Terminal 1 Departures3D anamorphic curved screen for departing international passengers.
The Aviator
Keith Smith AvenueDigital billboard on the road to Terminals 2 and 3.
T2 Influence
Terminal 2 retailDouble-sided portrait screen in the retail precinct.
T1 Arrivals Retail Pillar
Terminal 1 ArrivalsThree 75-inch portrait screens at Heinemann Duty Free, plus Pier B.
Connected Journeys Network
Arrivals to gatesLinked screens from arrival to departure gate.
Sydney airport advertising cost
Published 2026 benchmarks at Sydney run from AUD 3,000 to AUD 100,000+, depending on format and period.
Indicative AUD benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Sydney (SYD) |
|---|---|
| Standard digital screens | AUD 5,000–25,000 / 2 weeks |
| Large-format digital billboard | AUD 15,000–60,000 / 4 weeks |
| Lightbox and static panel | AUD 3,000–10,000 / 4 weeks |
| Experiential activation | From AUD 20,000 / campaign |
| Full terminal domination | From AUD 100,000 / month |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in AUD, production and installation, and 10% GST
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Sydney airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Sydney reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 10% GST sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Sydney with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in AUD, production, installation and 10% GST, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planAdelaide (ADL)
AustraliaCompare terminals, formats and rates at Adelaide (ADL), with 5 ad site formats listed.
Brisbane (BNE)
AustraliaCompare terminals, formats and rates at Brisbane (BNE), with 5 ad site formats listed.
Melbourne (MEL)
AustraliaCompare terminals, formats and rates at Melbourne (MEL), with 5 ad site formats listed.
Ad sites at Sydney (SYD)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Sydney: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Sydney?
JCDecaux sells advertising at Sydney.
How much does it cost to advertise at Sydney?
Published AUD benchmarks include Standard digital screens AUD 5,000–25,000 / 2 weeks, Large-format digital billboard AUD 15,000–60,000 / 4 weeks and Lightbox and static panel AUD 3,000–10,000 / 4 weeks. These are media only, and production and 10% GST are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Sydney airport advertising?
Yes. 10% GST is added to the quoted amount.
How many passengers use Sydney?
Sydney handled 42.54 million passengers in 2025 (+2.7%), according to Sydney Airport, Feb 2026.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Sydney quote
in 24 hours.
Sites, availability and a costed plan in AUD.