Irish airports at a glance
Passenger figures from the airport operators, with year and publisher.
How do you plan airport advertising in Ireland?
Decide which airports and terminals matter to your brand, who you need to reach, the campaign objective, dates, preferred formats and budget. Then compare named advertising sites by terminal, passenger zone, share of display, artwork rules, local charges and the proof the media owner provides after the campaign.
Irish airports by audience
Start with the airport and terminal closest to your customer journey. The final shortlist is built from current passenger information and confirmed inventory.
| Goal | Airport examples | Planning use |
|---|---|---|
| Transatlantic and US-bound travellers | Terminal 2, where the US pre-clearance facility is located | Premium, finance, technology, tourism and luxury brands |
| Outbound leisure and holiday travellers | Departures areas in Terminals 1 and 2 | Travel, retail, FMCG, telecoms and consumer brands |
| Business and Fast Track travellers | Terminal 1, where a Fast Track floor is planned for 2026 | B2B, professional services, banking and corporate brands |
| Festive and peak-season travellers | Both terminals during the Christmas and summer peaks | Seasonal retail, gifting, hospitality and tourism campaigns |
Airport advertising formats at Dublin
4 formats are published at Dublin, each with its rate in EUR.
Digital screens
- •EUR 3,000–10,000 / 2 weeks
- •Digital screens at Dublin Airport, booked by the two-week campaign.
Large-format billboard and wall banner
- •EUR 8,000–25,000 / 4 weeks
- •Large-format billboards and wall banners, booked by the four weeks.
Lightbox and static panel
- •EUR 2,000–7,000 / 4 weeks
- •A printed lightbox or static panel, the lowest published entry point at Dublin Airport.
Experiential activation
- •From EUR 15,000 / campaign
- •A brand activation in the terminal, quoted per campaign.
Airports we cover
Dublin Airport, Ireland’s main international gateway.
Airport advertising cost in Ireland
Published 2026 benchmarks at Dublin run from EUR 2,000 to EUR 25,000, depending on format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Dublin (DUB) |
|---|---|
| Digital screens | EUR 3,000–10,000 / 2 weeks |
| Large-format billboard and wall banner | EUR 8,000–25,000 / 4 weeks |
| Lightbox and static panel | EUR 2,000–7,000 / 4 weeks |
| Experiential activation | From EUR 15,000 / campaign |
Airport advertising cost comparison
Every Irish quote names the airport, terminal, zone, format and price basis in EUR, so options can be compared before sign-off.
| Goal | Charging basis | What changes the figure |
|---|---|---|
| Digital screen network | Quoted per network, period and share of display | Number of screens, terminal, loop share and campaign length |
| Backlit or static site | Quoted per site and booking period | Airport, terminal, zone, size and duration |
| Large-format wrap or landmark | Quoted per site or campaign package | Size, location, exclusivity and approval time |
| Printing and installation | Quoted as a production service | Material, dimensions, installation, removal and approvals |
| Sponsorship or domination | Quoted as a package | Included media, duration, exclusivity and production |
| VAT | 23% on the quoted amount | Shown as a separate line on the quotation |
Why Irish airport advertising prices vary
The airport and terminal
Each terminal at Dublin differs in passenger volume, airline mix and advertising inventory, so a site is worth what it does for your audience and objective, not just the passenger count.
The zone and share of display
In Ireland, departures, gates, arrivals and baggage claim reach passengers at different moments, and a dedicated site is priced differently from a digital loop shared with other advertisers.
The campaign period and format
Dublin Airport's busiest day of 2025 was Sunday 10 August with 130,427 passengers, and December 2025 passed 2.7 million passengers. These periods affect demand and availability, and wraps, sponsorships and activations carry their own production and approval requirements.
Production and installation
Artwork adaptation, printing, installation and removal add to the media rate, and 23% VAT goes on top. Your quote itemises every line.
Irish airport advertising, airport by airport
Each airport has its own rate basis and media owner. This is the short version.
Request a media plan for IrelandDublin airport advertising
DUB36.43 million passengers in 2025, +5.1% (daa, Jan 2026). Advertising is sold by daa (Dublin Airport Media Sales).
Who advertises at Irish airports
Travel and tourism
Hotels, airlines, tour operators and destination boards reach travellers while they are choosing where to stay and what to do.
Property and finance
Developers, banks and wealth managers reach business and international audiences in the calm moments of a journey.
Retail and luxury
Brands with a point of sale at or near the airport turn passenger dwell time into footfall.
Telecom and technology
Digital screens suit app installs, plan launches and product announcements that change quickly.
Automotive
Large-format and premium sites carry model launches to an affluent, mobile audience.
Government and events
Trade fairs, tourism campaigns and public information reach international visitors on arrival.
How an Irish airport advertising campaign is booked
Five steps from brief to campaign record.
Start the briefDefine the airport coverage
Step 1Choose the airports and terminals to reach in Ireland, as one Ireland plan or separate airport proposals.
Review the site and rate plan
Step 2We shortlist sites at Dublin and compare locations, formats and current quotations in EUR, each with its zone, period and price basis.
Confirm artwork for each site
Step 3Each design is checked against site dimensions, file specifications and the content rules of daa. Different formats get their own versions, not one design resized.
Confirm the booking
Step 4You approve the schedule, terms, production and dates. The booking is confirmed once inventory and approvals are secured with daa.
Reconcile site by site
Step 5Each booking is checked against the approved plan, with installation photographs, playback reports or another agreed record.
Why airport advertising works in Ireland
DUB 36.43 million (2025) passengers. Passenger numbers show market scale, not guaranteed impressions or sales.
Access to international travellers
Dublin connects Ireland with international and regional routes, so a brand can reach travellers in a defined place during their journey.
Visibility at every stage of the journey
Check-in, security, gates, arrivals and baggage claim are separate moments. A campaign can own one zone or carry one message across several.
Coordinated planning across airports
One brief and one artwork process can cover the airport in Ireland, with inventory and approvals confirmed site by site.
Airport ad sites in Ireland
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Digital screens at Dublin Airport, booked by the two-week campaign.
Airport Advertising in DUB digital screens
A brand activation in the terminal, quoted per campaign.
Airport Advertising in DUB experiential activation
Large-format billboards and wall banners, booked by the four weeks.
Airport Advertising in DUB large-format billboard and wall banner
A printed lightbox or static panel, the lowest published entry point at Dublin Airport.
Airport Advertising in DUB lightbox and static panelIreland airport advertising: your questions answered
Airports, costs, artwork and timelines.
Which airports can I advertise at in Ireland?
Dublin (DUB). Media ownership and available inventory vary by airport and are confirmed for your dates.
How much does airport advertising cost in Ireland?
Published 2026 benchmarks run from EUR 2,000 for lightbox and static panel up to EUR 25,000 for large-format billboard and wall banner. Printing, installation and 23% VAT are added separately.
Who sells advertising at Dublin?
Dublin: daa (Dublin Airport Media Sales). We confirm current rights and availability before any booking.
Is VAT charged on airport advertising in Ireland?
Yes. 23% VAT is added to the quoted media and production amounts and shown as its own line on the quotation.
Can a campaign target one airport or terminal?
Yes. In Ireland you can book one airport such as Dublin, a single terminal, or one passenger zone such as arrivals or departures, based on your audience, objective and budget.
What artwork information is needed before booking?
Share the preferred formats, key visual, offer, brand guidelines and any language versions. If finished artwork exists, send its dimensions and file formats so it can be checked against the selected sites. Content rules apply: The ASAI Code applies to commercial marketing communications across broadcast, print, sales promotions and online content in Ireland (7th edition).
Do peak seasons affect airport advertising?
Yes. Dublin Airport's busiest day of 2025 was Sunday 10 August with 130,427 passengers, and December 2025 passed 2.7 million passengers. Confirm your dates early so the plan uses current inventory and quotes.
What does an Irish airport advertising quote include?
Depending on the booking: media rental, display period, printing, installation, artwork adaptation, package inclusions and 23% VAT, itemised line by line.
How long does it take to book airport advertising in Ireland?
Timing depends on inventory, daa approval, production and installation. The launch date is set once those deadlines are checked for your sites.
What proof of display do I get?
Depending on the format and media owner: installation photographs, digital playback reports or another agreed record. We confirm which one before you approve the booking.
Plan your Irish airport
advertising campaign.
Share your target airports, audience, dates and budget to get a shortlist of available sites and current quotations in EUR.