Melbourne in short
How do you advertise at Melbourne?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in AUD, production cost and proof of display, so you can approve the campaign line by line.
Melbourne passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| FY2025-26 | 36.99 million passengers, +2.3% | Melbourne Airport |
| Market: China | 636,245 international arrivals by passport country, FY2025-26 | Melbourne Airport |
| Market: New Zealand | 517,943 | Melbourne Airport |
| Market: India | 323,308 | Melbourne Airport |
| Market: United Kingdom | 201,261 | Melbourne Airport |
| Market: United States | 142,339 | Melbourne Airport |
Melbourne terminals and who you reach
36.99 million passengers in FY2025-26, 12.26 million of them international.
Terminal 1
- •Airlines: Qantas
- •Who you reach: Domestic terminal
Terminal 2
- •Airlines: International flights
- •Who you reach: 12.26M international passengers airport-wide in FY2025-26
Terminal 3
- •Airlines: Virgin Australia
- •Who you reach: Domestic terminal
Terminal 4
- •Airlines: Other domestic airlines
- •Who you reach: Domestic terminal
Melbourne advertising sites and formats
oOh!media is the exclusive seller for the terminals and external signage.
Melbourne Airport Immersive Wall
International arrivals66-metre floor-to-ceiling digital walkway just before the Duty-Free area.
Queen Victoria Billboard
Tullamarine FreewayLarge site beside the freeway with a digital panel and a classic face.
Terminal 4 Super Screens
Terminal 4 car parkSynchronised LED screens of 320 m2 each, facing the Tullamarine Freeway.
Terminal Digital Networks
Check-in to reclaimDigital networks with real-time messaging across the terminals.
Billboards and Lightboxes
Terminal concoursesLarge billboards and lightboxes near check-in, lounges and baggage reclaim.
Melbourne airport advertising cost
Published 2026 benchmarks at Melbourne run from AUD 8,000 / month upwards, depending on format and period.
Indicative AUD benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Melbourne (MEL) |
|---|---|
| Premium digital display | AUD 15,000–35,000 / week |
| Digital screen network | AUD 25,000–60,000 / month |
| Lounge digital screens | AUD 20,000–45,000 / month |
| Static large format | AUD 8,000–18,000 / month |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in AUD, production and installation, and 10% GST
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Melbourne airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Melbourne reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and 10% GST sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Melbourne with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in AUD, production, installation and 10% GST, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planAdelaide (ADL)
AustraliaCompare terminals, formats and rates at Adelaide (ADL), with 5 ad site formats listed.
Brisbane (BNE)
AustraliaCompare terminals, formats and rates at Brisbane (BNE), with 5 ad site formats listed.
Perth (PER)
AustraliaCompare terminals, formats and rates at Perth (PER), with 5 ad site formats listed.
Ad sites at Melbourne (MEL)
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Airport advertising at Melbourne: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Melbourne?
oOh!media sells advertising at Melbourne. The airport is operated by Melbourne Airport (Australia Pacific Airports).
How much does it cost to advertise at Melbourne?
Published AUD benchmarks include premium digital display AUD 15,000–35,000 / week, digital screen network AUD 25,000–60,000 / month and lounge digital screens AUD 20,000–45,000 / month. These are media only, and production and 10% GST are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Melbourne airport advertising?
Yes. 10% GST is added to the quoted amount.
How many passengers use Melbourne?
Melbourne handled 36.99 million passengers in FY2025-26, +2.3%, according to Melbourne Airport.
What are the artwork and content rules at Melbourne?
The AANA Code of Ethics covers advertising in any medium including outdoor media, with competitor complaints (Section 1) and consumer complaints (Section 2).
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Melbourne quote
in 24 hours.
Sites, availability and a costed plan in AUD.