Czech airports at a glance
Passenger figures from the airport operators, with year and publisher.
How do you plan airport advertising in the Czech Republic?
Decide which airports and terminals matter to your brand, who you need to reach, the campaign objective, dates, preferred formats and budget. Then compare named advertising sites by terminal, passenger zone, share of display, artwork rules, local charges and the proof the media owner provides after the campaign.
Czech airports by audience
Start with the airport and terminal closest to your customer journey. The final shortlist is built from current passenger information and confirmed inventory.
| Goal | Airport examples | Planning use |
|---|---|---|
| Outbound leisure and city-break travellers | Terminals 1 and 2 departures areas | Travel, retail, FMCG, telecoms and consumer brands |
| Inbound international visitors to Prague | Arrival corridors and exterior zones | Tourism, hospitality, banking, mobile and local services |
| Business travellers | Terminal 1 and Terminal 2 check-in and gate areas | B2B, professional services, finance and corporate brands |
Airport advertising formats at Prague
3 formats are published at Prague, each with its rate in EUR.
Digital screens, standard rotation
- •EUR 500–2,000 / week
- •Digital screens in standard rotation at Prague Airport, booked by the week.
Large-format digital takeover
- •From EUR 2,000 / week
- •Large-format digital screens and takeovers, booked by the week.
Static poster and lightbox
- •From EUR 650 / month
- •A static poster or lightbox, the lowest published entry point at Prague Airport, booked by the month.
Airports we cover
Václav Havel Airport Prague, the Czech Republic’s main international gateway.
Airport advertising cost in the Czech Republic
Published 2026 benchmarks at Prague run from EUR 500 to EUR 2,000, depending on format and period.
Indicative EUR benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Václav Havel Prague (PRG) |
|---|---|
| Digital screens, standard rotation | EUR 500–2,000 / week |
| Large-format digital takeover | From EUR 2,000 / week |
| Static poster and lightbox | From EUR 650 / month |
Airport advertising cost comparison
Every Czech quote names the airport, terminal, zone, format and price basis in EUR, so options can be compared before sign-off.
| Goal | Charging basis | What changes the figure |
|---|---|---|
| Digital screen network | Quoted per network, period and share of display | Number of screens, terminal, loop share and campaign length |
| Backlit or static site | Quoted per site and booking period | Airport, terminal, zone, size and duration |
| Large-format wrap or landmark | Quoted per site or campaign package | Size, location, exclusivity and approval time |
| Printing and installation | Quoted as a production service | Material, dimensions, installation, removal and approvals |
| Sponsorship or domination | Quoted as a package | Included media, duration, exclusivity and production |
| DPH (VAT) | 21% on the quoted amount | Shown as a separate line on the quotation |
Why Czech airport advertising prices vary
The airport and terminal
Each terminal at Vaclav Havel Airport Prague differs in passenger volume, airline mix and advertising inventory, so a site is worth what it does for your audience and objective, not just the passenger count.
The zone and share of display
In the Czech Republic, departures, gates, arrivals and baggage claim reach passengers at different moments, and a dedicated site is priced differently from a digital loop shared with other advertisers.
The campaign period and format
School holidays, public holidays and major events affect demand and availability. Wraps, sponsorships and activations also carry their own production and approval requirements.
Production and installation
Artwork adaptation, printing, installation and removal add to the media rate, and 21% DPH (VAT) goes on top. Your quote itemises every line.
Czech airport advertising, airport by airport
Each airport has its own rate basis and media owner. This is the short version.
Request a media plan for the Czech RepublicVaclav Havel Airport Prague airport advertising
PRG17,750,528 passengers in 2025, +8.5% (Prague Airport (Letiste Praha), Jan 2026). Advertising is sold by Prague Airport Media (PAM), a subsidiary of Prague Airport.
Who advertises at Czech airports
Travel and tourism
Hotels, airlines, tour operators and destination boards reach travellers while they are choosing where to stay and what to do.
Property and finance
Developers, banks and wealth managers reach business and international audiences in the calm moments of a journey.
Retail and luxury
Brands with a point of sale at or near the airport turn passenger dwell time into footfall.
Telecom and technology
Digital screens suit app installs, plan launches and product announcements that change quickly.
Automotive
Large-format and premium sites carry model launches to an affluent, mobile audience.
Government and events
Trade fairs, tourism campaigns and public information reach international visitors on arrival.
How a Czech airport advertising campaign is booked
Five steps from brief to campaign record.
Start the briefDefine the airport coverage
Step 1Choose the airports and terminals to reach in the Czech Republic, as one Czech Republic plan or separate airport proposals.
Review the site and rate plan
Step 2We shortlist sites at Vaclav Havel Airport Prague and compare locations, formats and current quotations in EUR, each with its zone, period and price basis.
Confirm artwork for each site
Step 3Each design is checked against site dimensions, file specifications and the content rules of Prague Airport Media. Different formats get their own versions, not one design resized.
Confirm the booking
Step 4You approve the schedule, terms, production and dates. The booking is confirmed once inventory and approvals are secured with Prague Airport Media.
Reconcile site by site
Step 5Each booking is checked against the approved plan, with installation photographs, playback reports or another agreed record.
Why airport advertising works in the Czech Republic
PRG 17,750,528 (2025) passengers. Passenger numbers show market scale, not guaranteed impressions or sales.
Access to international travellers
Vaclav Havel Airport Prague connects the Czech Republic with international and regional routes, so a brand can reach travellers in a defined place during their journey.
Visibility at every stage of the journey
Check-in, security, gates, arrivals and baggage claim are separate moments. A campaign can own one zone or carry one message across several.
Coordinated planning across airports
One brief and one artwork process can cover the airport in the Czech Republic, with inventory and approvals confirmed site by site.
Airport ad sites in Czech Republic
Published sites and formats at this airport, in local currency. Every campaign is quoted against current availability.
Digital screens in standard rotation at Prague Airport, booked by the week.
Airport Advertising in PRG digital screens, standard rotation
Large-format digital screens and takeovers, booked by the week.
Airport Advertising in PRG large-format digital takeover
A static poster or lightbox, the lowest published entry point at Prague Airport, booked by the month.
Airport Advertising in PRG static poster and lightboxCzech Republic airport advertising: your questions answered
Airports, costs, artwork and timelines.
Which airports can I advertise at in the Czech Republic?
Vaclav Havel Airport Prague (PRG). Media ownership and available inventory vary by airport and are confirmed for your dates.
How much does airport advertising cost in the Czech Republic?
Published 2026 benchmarks run from EUR 500 for digital screens, standard rotation up to EUR 2,000 for digital screens, standard rotation. Printing, installation and 21% DPH (VAT) are added separately.
Who sells advertising at Vaclav Havel Airport Prague?
Vaclav Havel Airport Prague: Prague Airport Media (PAM), a subsidiary of Prague Airport. We confirm current rights and availability before any booking.
Is DPH (VAT) charged on airport advertising in the Czech Republic?
Yes. 21% DPH (VAT) is added to the quoted media and production amounts and shown as its own line on the quotation.
Can a campaign target one airport or terminal?
Yes. In the Czech Republic you can book one airport such as Vaclav Havel Airport Prague, a single terminal, or one passenger zone such as arrivals or departures, based on your audience, objective and budget.
What artwork information is needed before booking?
Share the preferred formats, key visual, offer, brand guidelines and any language versions. If finished artwork exists, send its dimensions and file formats so it can be checked against the selected sites.
Do peak seasons affect airport advertising?
Yes. Holidays and major events affect demand, availability and the sites open for booking. Confirm your dates early so the plan uses current inventory and quotes.
What does a Czech airport advertising quote include?
Depending on the booking: media rental, display period, printing, installation, artwork adaptation, package inclusions and 21% DPH (VAT), itemised line by line.
How long does it take to book airport advertising in the Czech Republic?
Timing depends on inventory, Prague Airport Media approval, production and installation. The launch date is set once those deadlines are checked for your sites.
What proof of display do I get?
Depending on the format and media owner: installation photographs, digital playback reports or another agreed record. We confirm which one before you approve the booking.
Plan your Czech airport
advertising campaign.
Share your target airports, audience, dates and budget to get a shortlist of available sites and current quotations in EUR.