Dallas Fort Worth in short
How do you advertise at Dallas Fort Worth?
Choose the travellers you want to reach, pick the terminal and passenger zone where they spend time, then select the sites and dates. Your plan lists every site with its terminal, zone, format, dates, media cost in USD, production cost and proof of display, so you can approve the campaign line by line.
Dallas Fort Worth passenger traffic
Passenger numbers show market scale, not guaranteed impressions or sales.
| Figure | Value | Source |
|---|---|---|
| 2025 (full year) | 85.7 million passengers, -2.5% | Airports Council International North America, Jul 2026 |
Dallas Fort Worth terminals and who you reach
DFW handled about 85.7 million passengers in 2025, second in North America per ACI-NA.
Terminal A
- •Airlines: American
- •Who you reach: American Airlines domestic passengers
Terminal B
- •Airlines: American
- •Who you reach: American Airlines and connecting passengers
Terminal C
- •Airlines: American
- •Who you reach: American Airlines domestic passengers
Terminal D
- •Airlines: American, British Airways, Emirates, Lufthansa, Qantas, Qatar, Japan Airlines, Korean Air, Air France, Aeromexico
- •Who you reach: International arrivals and departures
Terminal E
- •Airlines: Delta, United, Alaska, JetBlue, Frontier, Air Canada, American
- •Who you reach: Domestic and partner carrier passengers
Dallas Fort Worth advertising sites and formats
JCDecaux is DFW's official advertising partner; it publishes formats and screen counts but not sizes.
Prestige Digital Network
DFW terminalsDigital network named on JCDecaux's Dallas page; sizes not published.
Digital screens
All five terminals188 digital screens listed by JCDecaux for DFW; locations by terminal not published.
Static panels and Static Domination
DFW terminals70+ static panels listed, including static domination formats; sizes not published.
Skylink Sponsorship
Skylink trainSponsorship of DFW's Skylink train, which connects the terminals; details not published.
Exterior placements
Airport exteriorExterior formats listed by JCDecaux; locations and sizes not published.
Dallas Fort Worth airport advertising cost
Published 2026 benchmarks at Dallas Fort Worth start from USD 8,000 / 4 weeks, depending on format and period.
Indicative USD benchmarks for 2026, media only, before production and tax. Confirmed for your dates before booking.
Get a costed site plan| Format | Dallas Fort Worth (DFW) |
|---|---|
| Static panel, benchmark for Tier 1 hubs | USD 8,000–45,000 / 4 weeks |
What your quote will show
Site
Full site name, terminal and passenger zone
Format
Booked size, specifications and display type
Campaign period
Start and end dates
Share of display
Exclusive site or share of a digital loop
Cost
Media rate in USD, production and installation, and local taxes
Proof
Installation photographs or play reports, as the media owner provides them
Factors that affect Dallas Fort Worth airport advertising rates
Terminal and passenger zone
Departures, gates, arrivals and baggage claim at Dallas Fort Worth reach passengers at different moments, so each zone is priced for the audience it carries.
Format and share of display
An exclusive static site, a share of a digital loop and a large-format wrap are priced on different bases: per site, per share of loop or per package.
Campaign dates and production
Demand changes through the year, and printing, installation and local taxes sit on top of the media rate. Your quote itemises every line.
Share your brief
Step 1Target travellers, objective, dates, budget and any preferred sites.
Receive the site shortlist
Step 2Named sites at Dallas Fort Worth with terminal, zone, size, availability and the reason for each.
Approve the quote
Step 3Media cost in USD, production, installation and local taxes, line by line.
Submit artwork
Step 4We adapt your design to each site’s specifications and obtain the media owner’s approval.
Go live and receive proof
Step 5Installation photographs or play reports during and after the campaign.
Installation photographs
At go-liveEach installed site is photographed and the images are shared with you.
Digital play reports
Digital sitesFor screens, a report of when your creative played, during and after the campaign.
Atlas tracking
During and afterAtlas tracking during and after the campaign, so results sit alongside the proof of display.
Compare nearby airports
Planning more than one airport? These pages show the same formats and published rates side by side.
Get a multi-airport planAtlanta (ATL)
United StatesCompare terminals, formats and rates at Atlanta (ATL), with 7 ad site formats listed.
Los Angeles (LAX)
United StatesCompare terminals, formats and rates at Los Angeles (LAX), with 7 ad site formats listed.
Manchester, NH (MHT)
United StatesCompare terminals, formats and rates at Manchester, NH (MHT), with 7 ad site formats listed.
Airport advertising at Dallas Fort Worth: your questions answered
Sellers, costs, tax and booking.
Who sells advertising at Dallas Fort Worth?
JCDecaux sells advertising at Dallas Fort Worth. The airport is operated by Dallas Fort Worth International Airport (DFW Airport).
How much does it cost to advertise at Dallas Fort Worth?
Published USD benchmarks include static panel, benchmark for tier 1 hubs USD 8,000–45,000 / 4 weeks. These are media only, and production and local taxes are extra. Your quote uses current pricing for your sites and dates.
Is tax charged on Dallas Fort Worth airport advertising?
Local taxes are added to the quoted amount and shown as a separate line.
How many passengers use Dallas Fort Worth?
Dallas Fort Worth handled 85.7 million passengers in 2025, -2.5%, according to Airports Council International North America, Jul 2026.
What are the artwork and content rules at Dallas Fort Worth?
The FTC says advertising must be truthful, must not be deceptive or unfair, and claims must be backed by evidence.
How does booking work?
You share a brief, receive a site shortlist, approve a line-by-line quote, submit artwork for approval and receive proof of display after the campaign.
Get your Dallas Fort Worth quote
in 24 hours.
Sites, availability and a costed plan in USD.